#62 - The $20M Pay-Per-Call Playbook

#62 - The $20M Pay-Per-Call Playbook

Author: Sacha July 25, 2025 Duration: 40:39
From Car Washes to $20M Funnels — Chris Shihadeh on Scaling Smart with Pay-Per-Call What do data lists, AI-generated ads, and a six-year-old’s car wash have in common? For Chris Shihadeh, they were all stepping stones on a journey to building Skylab Digital, a powerhouse in pay-per-call lead generation for the Medicare and insurance space. In this episode, I sit down with Chris — a scrappy entrepreneur, creative tactician, and CEO of Skylab Digital — to talk about how he turned failure into f...

There's a lot of noise out there about funnels, algorithms, and the latest must-do strategy, which can leave any business owner feeling overwhelmed. Uncomplicated Marketing cuts through that clutter. Host Sacha Awwa sits down with entrepreneurs and seasoned experts who have been in the trenches, focusing on practical advice for small businesses and startups. The conversations here are built on real experience-you’ll hear about the specific hurdles people faced while launching or hitting a plateau, and the tangible, often simple, steps they took to move forward. This isn't about theoretical concepts; it's about resilience and applied knowledge. Each episode feels like a candid discussion, unpacking hard-fought battles and the lessons that came from them, all with the goal of making marketing feel more accessible and less intimidating. If you're running a business and need actionable insights without the jargon, this podcast offers a grounded space to learn. You can expect honest stories about what actually worked, what didn’t, and how to apply those insights to your own unique challenges, making the complex journey of growing a business feel a little more manageable.
Author: Language: en-us Episodes: 100

Uncomplicated Marketing
Podcast Episodes
#78 SEO That Actually Works for Clinics [not-audio_url] [/not-audio_url]

Duration: 50:30
From Invisible to In-Demand: Andrew Newland on SEO, Trust & Functional Medicine Marketing In this episode, I sit down with Andrew Newland — founder and CEO of Functional Medicine Marketing. Andrew is a digital strategist…
#77 Marketing: An Investment, Not an Expense [not-audio_url] [/not-audio_url]

Duration: 46:35
The Digital Marketing Success Plan — Building Predictable, AI-Ready Growth in 2025 In this week’s episode, Sacha sits down with Corey Morris—award-winning marketer, best-selling author, agency CEO, and creator of the Dig…
#76 Marketing in Motion: Why Location Beats Algorithms Every Time [not-audio_url] [/not-audio_url]

Duration: 54:02
From Location to Loyalty — Unlocking Geofencing for Real-World Results In this week’s episode, Sacha sits down with Chris Seminatore—founder of GetGeofencing.com and a true pioneer in location-based digital marketing—to…
#74 The Truth About Wasted Ad Spend [not-audio_url] [/not-audio_url]

Duration: 42:00
From Biochemistry to Billions — Engineering Smarter, Data-Driven Marketing Systems In this week’s episode, Sacha sits down with Justin Rashidi, Co-Founder and Chief Strategy Officer at SeedX, to explore how an engineer’s…
#73 What Family Businesses Teach Us About True Leadership [not-audio_url] [/not-audio_url]

Duration: 44:08
From Family Ties to Thriving Teams — Building Healthy, High-Performing Family Businesses In this week’s episode, Sacha sits down with Brandi Marek—former Magnolia Gardens Nursery leader and now Business Advisor at Fergus…
#70 - From Fine Dining to Tech: A Chef's Journey [not-audio_url] [/not-audio_url]

Duration: 45:13
From Kitchens to Code: Gregory Willis on Flavor, Innovation & Food TechIn this episode, I sit down with Gregory Willis — founder and president of SenSpire, the company behind Flavor Studio, an operating system powering i…