Gwyneth Paltrow: First Influencer or MAHA Godmother? With Amy Odell

Gwyneth Paltrow: First Influencer or MAHA Godmother? With Amy Odell

Author: Jo Piazza July 29, 2025 Duration: 45:23
What if the entire wellness internet—bee venom facials, jade eggs, raw dairy—could be traced back to one woman? Gwyneth Paltrow didn’t just win an Oscar and marry a rock star. She built Goop, turned luxury wellness into a global machine, and maybe even helped create the Maha influencer pipeline. Journalist Amy Odell, author of the brand-new biography Gwyneth, spent three years and 200 interviews uncovering Gwyneth’s meteoric rise, the media’s obsession with tearing her down, and how she rewrote the rules of modern fame. Order GWYNETH here. Follow Amy on Substack here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In Under the Influence with Jo Piazza, journalist and mother Jo Piazza pulls back the curtain on the multi-billion dollar world of social media influence. This isn't just another show about viral trends; it's a critical exploration of the aspirational marketing that haunts our feeds, where perfectly posed lives in spotless homes mask a complex economy. Jo examines how this ecosystem fundamentally reshapes our culture, our families, and our personal sense of self, especially for parents and kids navigating this curated reality. Each episode of this podcast digs into the forces that brought us here, asking what it means to live, parent, and consume under this constant, monetized influence. You'll hear specific stories and analysis that connect the dots between the content we scroll past and the larger societal machinery at work. The conversation naturally extends beyond the screen to question the real-world impact on our journals, our relationships, and our understanding of value. Under the Influence with Jo Piazza provides the context often missing from the comments section, offering a necessary perspective for anyone who has ever scrolled and wondered about the true cost of that airbrushed perfection.
Author: Language: en-us Episodes: 100

Under the Influence with Jo Piazza
Podcast Episodes
Money, Marriage, And The Myth of “Having it All — Ask Jo Anything [not-audio_url] [/not-audio_url]

Duration: 42:27
Ask Jo anything this week. We've got a grab bag of audience questions and completely unfiltered responses to things like: What’s the biggest lie women are being sold right now? Can you actually “have it all”? How do you…
My New True Crime Obsession in Utah—the Kouri Richins Murder Trial [not-audio_url] [/not-audio_url]

Duration: 56:21
Jo’s new true crime obsession started with a trip to Midway, Utah. She was there for an event at Folklore bookstore and a visit to Ballerina Farm Dairy, and within about five minutes of driving around town someone pointe…
Gen Z Men Are Getting More Conservative. What the Hell Happened? [not-audio_url] [/not-audio_url]

Duration: 44:35
A third of Gen Z men think wives should obey their husbands. This generation of young men, ages 14 to 29, is getting more conservative by the day. How? Why? And can we reverse it? To figure it out, we talk with Gen Z str…
The Chess Queen Who Wants Women to Stop Waiting for the Perfect Move [not-audio_url] [/not-audio_url]

Duration: 46:57
How do you make a move when you have no idea what comes next? Jen Shahade has spent her life inside the world of chess as a two-time U.S. women’s chess champion and the author of many books about chess including her late…
The False Choice Between Tradwife and Girlboss [not-audio_url] [/not-audio_url]

Duration: 53:36
Why have women been told the only choices are girlboss or tradwife, lean in or opt out, burnout or retreat? We're chatting with author and coach Megan Hellerer about why that binary is so false and so seductive, especial…