Moms Drive the Economy. So Why Are They Still Underpaid?

Moms Drive the Economy. So Why Are They Still Underpaid?

Author: Jo Piazza February 5, 2026 Duration: 48:50
Moms drive the majority of household purchasing decisions. Recommendations from mom influencers outperform traditional ads. They even convert better than celebrity endorsements. And yet, they’re still treated like they should be grateful for a free product and an affiliate link. This week we talk with Chelsea Clark, founder and CEO of Momfluence, an influencer marketing agency built specifically around mom creators, about how the mom-influencer economy really works and why it continues to undervalue women’s labor even as it explodes. We get into why moms chronically undercharge, how the lack of transparency mirrors other female-dominated industries, and the uniquely brutal experience of having your work publicly judged every day while also parenting. Learn more about Momfluence here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In Under the Influence with Jo Piazza, journalist and mother Jo Piazza pulls back the curtain on the multi-billion dollar world of social media influence. This isn't just another show about viral trends; it's a critical exploration of the aspirational marketing that haunts our feeds, where perfectly posed lives in spotless homes mask a complex economy. Jo examines how this ecosystem fundamentally reshapes our culture, our families, and our personal sense of self, especially for parents and kids navigating this curated reality. Each episode of this podcast digs into the forces that brought us here, asking what it means to live, parent, and consume under this constant, monetized influence. You'll hear specific stories and analysis that connect the dots between the content we scroll past and the larger societal machinery at work. The conversation naturally extends beyond the screen to question the real-world impact on our journals, our relationships, and our understanding of value. Under the Influence with Jo Piazza provides the context often missing from the comments section, offering a necessary perspective for anyone who has ever scrolled and wondered about the true cost of that airbrushed perfection.
Author: Language: en-us Episodes: 100

Under the Influence with Jo Piazza
Podcast Episodes
We've Reached Peak Tradwife [not-audio_url] [/not-audio_url]

Duration: 34:19
The trad wife trend has finally hit its ceiling. After years of algorithm-friendly homemaking, the movement is showing the cracks in its seams. The performance is shifting. The ambition underneath is no longer hiding and…
Holiday Rage, Hormones, and the Power of No [not-audio_url] [/not-audio_url]

Duration: 41:18
Holiday joy is supposed to feel cozy and magical. Instead, a lot of women spend December simmering with quiet (or not so quiet) rage. Let's dig into why the holidays can feel especially brutal for women in midlife, and w…
Sunday Nice Things: Inside the World of a Teenage Tik-Tok Star [not-audio_url] [/not-audio_url]

Duration: 43:08
In light of the news about Australia's social media ban for teenagers we are resurfacing an episode with a young creator. This is a deep dive into the world of a 16-year-old TikTok star who wants to change the industry a…
Australia Just Banned Social Media for Teens. What Happens Next [not-audio_url] [/not-audio_url]

Duration: 36:16
Australia just became the first country in the world to ban social media for anyone under sixteen. It’s a sweeping, messy and imperfect law. But it's also one of the first real attempts to hold tech companies accountable…
The Books by Women History Tried to Forget [not-audio_url] [/not-audio_url]

Duration: 45:21
Quite Literally Books is doing something rare in publishing. They are bringing back books by American women who were once widely read, widely praised, and then quietly erased from the literary conversation. These writers…
Sunday Nice Things: The Nanny Wars [not-audio_url] [/not-audio_url]

Duration: 59:18
This week we’re bringing back one of my favorite episodes because it has only become more relevant. On the surface, it is a story about “bad nanny” posts in mom groups. Underneath, it is a story about money, power, and t…
The Author Who Took On AI and Won [not-audio_url] [/not-audio_url]

Duration: 53:39
What happens when a thriller writer discovers her novels have been quietly fed into AI without her consent and decides to fight back. In this episode, Jo digs in with Andrea Bartz, author of The Last Ferry Out and Reese…
You're Not Broken, Our Idea of Motherhood Is [not-audio_url] [/not-audio_url]

Duration: 45:27
W're told that motherhood is supposed to feel natural, fulfilling and instinctive. If it does not, our culture tells you the problem is you. Jo and licensed psychotherapist Vanessa Bennett, author of The Motherhood Myth,…
All the London Recommendations with Three Feral Kids [not-audio_url] [/not-audio_url]

Duration: 27:19
This episode dives into the joy of planning a trip, because there really should be a German word for the absolute delight that the anticipation of travel brings you. Perhaps also one for the thrill of getting great recom…
Sunday Nice Things: Uncover [not-audio_url] [/not-audio_url]

Duration: 47:01
You may think you know the NXIVM story. The secretive self-help empire. The sex cult headlines. The downfall of its leader, Keith Raniere. But the most famous woman at the center of the story has remained largely silent.…