The Patriarchy’s New Branding: From Tradwives to Soft Girls With Dr. C. Nicole Mason

The Patriarchy’s New Branding: From Tradwives to Soft Girls With Dr. C. Nicole Mason

Author: Jo Piazza August 12, 2025 Duration: 44:43
The patriarchy is getting a rebrand. From tradwives to “soft girl” culture, conservative influencers are using the language of feminism to sell women a polished version of submission. In this episode, Dr. Nicole Mason, the policy expert who coined the term “she-cession,” explains how this messaging is pulling women out of power and why the left still doesn’t have a strong counter-narrative. The conversation digs into the unfinished business of feminism, why equality feels so hard to sustain, and how younger women are being seduced by curated fantasies of homemaking and “letting men lead.” Nicole also shares insights from her groundbreaking U.S. Women’s Power and Influence Index and breaks down what is really behind the stubborn wage gap. This is a conversation about power, work, motherhood, and the cultural battle over women’s choices and how we can finally stop carrying it all alone. Subscribe to Dr. Mason's newsletter here. Learn more about Future Forward Women here. Follow Dr. Mason on Instagram here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In Under the Influence with Jo Piazza, journalist and mother Jo Piazza pulls back the curtain on the multi-billion dollar world of social media influence. This isn't just another show about viral trends; it's a critical exploration of the aspirational marketing that haunts our feeds, where perfectly posed lives in spotless homes mask a complex economy. Jo examines how this ecosystem fundamentally reshapes our culture, our families, and our personal sense of self, especially for parents and kids navigating this curated reality. Each episode of this podcast digs into the forces that brought us here, asking what it means to live, parent, and consume under this constant, monetized influence. You'll hear specific stories and analysis that connect the dots between the content we scroll past and the larger societal machinery at work. The conversation naturally extends beyond the screen to question the real-world impact on our journals, our relationships, and our understanding of value. Under the Influence with Jo Piazza provides the context often missing from the comments section, offering a necessary perspective for anyone who has ever scrolled and wondered about the true cost of that airbrushed perfection.
Author: Language: en-us Episodes: 100

Under the Influence with Jo Piazza
Podcast Episodes
Can Creativity and Motherhood CoExist? [not-audio_url] [/not-audio_url]

Duration: 36:11
The world loves to tell parents—especially moms—that kids and creativity can’t co-exist. Writer M.M. De Voe thinks that’s B.S. and so do I. M. founded Pen Parentis to help writers keep creating after they have kids. In t…
How Patagonia Rewrote the Rules of Influence With David Gelles [not-audio_url] [/not-audio_url]

Duration: 41:10
Patagonia isn’t just an outdoor brand. It’s a company that has quietly shaped how we dress, how we think about the planet, and how business can act in the world. Today we're talking to New York Times reporter David Gelle…
Sunday Nice Things: Broadway Husbands [not-audio_url] [/not-audio_url]

Duration: 25:21
Stephen and Bret—aka the Broadway Husbands—have spent their careers lighting up the stage, from The Little Mermaid to Billy Elliot. But their most moving performance is the life they’ve built together as husbands and now…
Sunday Nice Things: Totally Booked with Zibby [not-audio_url] [/not-audio_url]

Duration: 32:07
Today, we are sharing my recent interview on the Webby Award-winning daily podcast Totally Booked with Zibby. Hosted by Zibby Owens, Totally Booked delivers interviews with the best, buzziest, and underrated authors to s…
What No One Teaches You About Taking Care of a House [not-audio_url] [/not-audio_url]

Duration: 44:37
Most of us don’t know how to put on a duvet cover without swearing, let alone clean a dryer vent before it catches fire. Enter Casey Finn, creator of The DIY Playbook, who has spent over a decade proving that anyone can…
Instagram Made Me Feel Like a Bad Mom — So I Started a Podcast [not-audio_url] [/not-audio_url]

Duration: 42:40
Five years ago, I was a new mom recording a podcast in my closet, wedged between a toddler and a baby who wouldn’t sleep. For the past few months I had been exhausted, leaking milk, hating my husband and endlessly scroll…