Under the Influence with Terry O'Reilly

Ever wonder how a commercial jingle gets stuck in your head for decades, or why a particular brand feels like an old friend? Under the Influence with Terry O'Reilly pulls back the curtain on the powerful, often unseen forces of advertising that shape our daily lives and choices. This isn't a dry business lecture; it's a series of engaging narratives hosted by Terry O'Reilly, a seasoned adman with a storyteller's gift. Each episode feels like a conversation, unpacking the fascinating and frequently funny intersections where marketing strategy meets human psychology and popular culture. You'll hear about the surprising origins of famous campaigns, the psychological tricks that make them work, and the cultural moments they both reflected and created. Produced by the Apostrophe Podcast Network, this podcast serves as a unique lens on society, business, and the stories we tell ourselves through the products we buy and the brands we trust. It’s about understanding the why behind the buy, revealing how influence is crafted, sold, and woven into the fabric of our world. Tune in for a compelling blend of analysis and anecdote that will change the way you see the media you consume.