Starting From Scratch: Building Influence, Community, and a Podcast

There’s a lot of noise out there about building a personal brand, especially for creators and entrepreneurs trying to make a real business from their influence. Unfiltered Influence cuts through that noise. Host Charlie Hobbis, who founded OAC and has spent years deep in the mechanics of influencer marketing, doesn’t rely on hype or vague inspiration. Instead, he opens up the playbook for an industry that can seem opaque from the outside. This podcast is built on straightforward, honest conversations that tackle the real challenges of turning a following into a sustainable career. You’ll hear from a range of voices-seasoned experts and those who’ve navigated the path themselves-discussing practical strategies for marketing, the personal toll of public work, and the cultural shifts shaping digital entrepreneurship. It’s for anyone who’s tired of the surface-level advice and wants the unvarnished truth about what works. Each episode is designed to deliver actionable insights you can apply directly, whether you're examining your own creative journals or planning your next business move. Tune in for a candid look at the intersection of personal brand, business, and modern society, all without the filter.