Marketing That Doesn't Suck (10)

Marketing That Doesn't Suck (10)

Author: Chad Lingafelt, Tony Hokanson, Lars Johnston January 2, 2025 Duration: 57:04

(Episode 10) Want to build a brand that resonates with your ideal customer? On this episode of Unlocked, Tony, Chad, and Lars break down the art of storytelling and branding in the locksmith and security industry. 🔑 They discuss the importance of simplifying your message, understanding your customer's pain points, and humanizing your brand to build trust and drive business growth. Tune in to unlock the secrets of captivating your audience and standing out from the competition! #UnlockedPodcast #Storytelling #Branding #Marketing #CustomerExperience #BusinessGrowth #Podcast


Tune into Unlocked Podcast for a grounded, cross-border conversation about what it really takes to build a company meant to last. You’ll hear from three practicing business owners, each running their own operations from distinct locations-North Carolina, Minnesota, and Alberta, Canada. They don’t deal in abstract theory; instead, they draw directly from their own evolving playbooks, setbacks, and hard-won victories. The dialogue in this podcast revolves around practical strategies and philosophical shifts necessary for creating enterprises that can thrive beyond a single owner’s tenure. Episodes delve into the nuanced decisions around leadership transition, cultivating a resilient company culture, and implementing systems that ensure stability through market changes. It’s a candid exchange between peers who are in the trenches themselves, offering listeners a rare, ongoing case study from multiple industries and perspectives. If you’re steering a business and thinking about its legacy, this series provides a thoughtful, actionable companion for the long journey ahead.
Author: Language: English Episodes: 76

Unlocked Podcast
Podcast Episodes
Security Industry Trends and Opportunities (4) [not-audio_url] [/not-audio_url]

Duration: 46:27
Join three business owners from across North America on the Unlock Podcast as they share hard-earned insights from the security industry.In this episode, recorded live in Orlando, they dissect the hottest trends: Automat…
Developing Your Team (3) [not-audio_url] [/not-audio_url]

Duration: 1:09:28
Want a high-performing team? đź’Ş Learn how to unlock their potential with effective coaching, feedback, and leadership. Tune in to the Unlocked Podcast!
Hiring Right: Building Your Team (2) [not-audio_url] [/not-audio_url]

Duration: 49:29
(Episode 2) "Hiring the right people is crucial for any locksmith business. On this episode of Unlocked, we discuss strategies for attracting, interviewing, and hiring top talent. Plus, we delve into the importance of on…
KPIs: The Numbers that Matter (1) [not-audio_url] [/not-audio_url]

Duration: 1:14:04
(Episode 1)🔒 Are you a locksmith or security pro who feels like you're running your business on gut feeling alone?🔑 Unlock the secrets to success with KPIs (Key Performance Indicators)!In this episode of the Unlocked Pod…
Unlocked Podcast - Preview [not-audio_url] [/not-audio_url]

Duration: 1:18
Chad Lingafelt, Lars Johnston, and Tony Hokanson are unlocking a whole new level of locksmith knowledge with their brand new podcast, "Unlocked". 🗝️ Each episode dives deep into the real-world challenges and triumphs of…