Selling Sales to Your Salesmen: Compensation, Hiring, and Proactive Growth (63)

Selling Sales to Your Salesmen: Compensation, Hiring, and Proactive Growth (63)

Author: Chad Lingafelt, Tony Hokanson, Lars Johnston January 29, 2026 Duration: 1:11:19

In Episode 63, the Unlocked Podcast shifts focus from "low tide" excuses to high-level Sales Management. Lars Johnston from Calgary Lock & Safe leads a candid discussion with Tony (Assured Security) and Chad (Loc-Doc Security) about the hardest sale a leader makes: getting the sales team to buy into a proactive process.


Tony reveals how intentional hiring—specifically finding five key "Whos"—transformed his organization in 2025. The conversation dives deep into the psychology of compensation and accountability, exploring why 100 cold calls might only lead to 5 conversations, and why that "boring" consistency is the only way to scale. If you’ve struggled to move your team from reactive order-takers to proactive "farmers" who hunt within your own database, this episode provides the roadmap for managing that transition.



Tune into Unlocked Podcast for a grounded, cross-border conversation about what it really takes to build a company meant to last. You’ll hear from three practicing business owners, each running their own operations from distinct locations-North Carolina, Minnesota, and Alberta, Canada. They don’t deal in abstract theory; instead, they draw directly from their own evolving playbooks, setbacks, and hard-won victories. The dialogue in this podcast revolves around practical strategies and philosophical shifts necessary for creating enterprises that can thrive beyond a single owner’s tenure. Episodes delve into the nuanced decisions around leadership transition, cultivating a resilient company culture, and implementing systems that ensure stability through market changes. It’s a candid exchange between peers who are in the trenches themselves, offering listeners a rare, ongoing case study from multiple industries and perspectives. If you’re steering a business and thinking about its legacy, this series provides a thoughtful, actionable companion for the long journey ahead.
Author: Language: English Episodes: 76

Unlocked Podcast
Podcast Episodes
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In the first official deep dive of 2026, the Unlocked Podcast team explores a game-changing sales strategy: shifting high-ticket security solutions from Capital Expenditures (CapEx) to Operating Expenses (OpEx). Chad fro…
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Duration: 59:14
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Post-Conference Paralysis: How to Prioritize Your Best Ideas (58) [not-audio_url] [/not-audio_url]

Duration: 58:11
Do you return from every conference or book with a notebook full of ideas only to suffer from "whiplash" and implement nothing? Tony from Assured Security admits this struggle with prioritization, often running after the…
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Duration: 1:13:48
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Duration: 55:22
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