Radical Empathy with Seth Godin

Radical Empathy with Seth Godin

Author: Jason Ogle November 13, 2018 Duration: 52:36

Seth Godin shows us what radical empathy looks like. He reminds us to do work that matters, for people who care by focusing on serving a minimum viable audience. He teaches us that the way to stay indispensable in our work is to do work where you can't write down the steps. He also reveals how faked empathy is just as good as real empathy for the true professional acting as if.

  • Creating UX for Early Computer Games (4:23)
  • What Book Would the Seth Godin of the Industrial Revolution Write? (6:43)
  • How Do You Define Empathy? (9:30)
  • Why is Empathy Important in Doing Great Work? (12:01)
  • What's Your Greatest Story of Empathy in Action? (14:50)
  • One of the Greatest Marketing Lessons Seth Ever Learned (18:44)
  • Status Over Empathy (25:07)
  • Empathy Learned the Hard Way (28:19)
  • What's Your Best Advice in Building our Empathy Levels? (30:33)
  • Advice for Becoming Better Storytellers (32:51)
  • Are Our Smartphone Addictions Negatively Affecting our Empathy Levels? (34:27)
  • Seth's Apple Rant (37:44)
  • Apple Could Solve the Texting & Driving Dilemma in 4 Minutes (If They Wanted To) (39:31)
  • How Do We Stay Indispensable In Our Work in an AI World? (41:16)
  • Faked Empathy is Just as Good as Real Empathy (43:59)
  • What Makes You Angry? (45:34)
  • Jason's Blurb for Seth's New Book "This is Marketing" (48:10)

Check out the detailed show notes including mentioned links, transcript and Eli Jorgensen's astonishing superhero artwork at userdefenders.com/seth

Want to grow in your empathy levels toward other humans, but just not sure how to? I invite you to rise to the FREE One Week to Strong Empathy Challenge brought to you by User Defenders podcast. Simply visit userdefenders.com/empathy and enter your email address (which I commit to never ever compromise!).


Hosted by Jason Ogle, User Defenders-UX Design & Personal Growth operates on a simple but profound idea: exceptional design work flows from a foundation of personal well-being and clarity. It’s a conversation that bridges the technical craft of user experience with the inner work of growth, resilience, and self-awareness. Each episode moves beyond surface-level tutorials to explore the deeper motivations and ethical considerations behind our design choices. You’ll hear from practitioners who discuss not only their process and techniques but also the challenges, failures, and philosophies that shape their approach to both their work and their lives. This podcast provides a unique space where the professional and personal intersect, offering insights that equip you to advocate more effectively for users while also navigating your own career path with intention. The dialogue consistently returns to the human element-the person behind the designer-arguing that sustainable creativity and leadership require a full cup. Tuning in feels less like a lecture and more like joining a thoughtful community dedicated to meaningful work and growth, making it an essential listen for anyone in the field looking to deepen their impact.
Author: Language: English Episodes: 100

User Defenders – UX Design & Personal Growth
Podcast Episodes
Hitting Pause (2022) [not-audio_url] [/not-audio_url]

Duration: 7:01
Life and career (re)focus this year have brought me to a place where I need to hit pause on this show's production... Keep fighting the good fight, dear Defender! 👊 Jason linkedin.com/in/jasonogle
079: Listener Spotlight – Landing My First UX Job [not-audio_url] [/not-audio_url]

Duration: 1:35:14
Here's a fun treat I've never done before. In this episode I shine the spotlight on listeners Jordan Burke + Joel Ryerson who recently landed their first job in UX! Hear them tell their inspiring stories of their journey…
078: There and Back (and Forward) Again with Bob Baxley [not-audio_url] [/not-audio_url]

Duration: 2:13:39
Bob Baxley, a Silicon Valley pioneer, takes us back in time through the history of Silicon Valley and gives us a glimpse into the future of it. Spoiler alert: He's got concerns. He reveals how every little interaction ma…
076: User Research? Game On with Steve Bromley [not-audio_url] [/not-audio_url]

Duration: 1:12:14
Join the UD Email List at userdefenders.com/join through March 2021 and enter to win a free signed copy of Steve Bromley's new book, "How to be a Games User Researcher"! Steve Bromley shows us how to level up our user re…
075: You Belong Here with Jessica Gaddis [not-audio_url] [/not-audio_url]

Duration: 1:33:31
Jessica Gaddis motivates us to realize that we belong here. Not only in the field of design, but in this often painful and perplexing world we call home. Why? Because somewhere, sometime, somehow...someone needs us. She…
074: Designers, Mind Your Business with Pek Pongpaet [not-audio_url] [/not-audio_url]

Duration: 53:08
Pek Pongpaet teaches us how to be business-minded designers. He reveals how designers with business knowledge and more tools in their tool belt will get hired more often than ones without and with less. He shows us how t…
073: The Unstoppable Designer with Jeff Gothelf [not-audio_url] [/not-audio_url]

Duration: 59:24
Jeff Gothelf tells us how to be unstoppable designers. He debunks the mythical creature known as Phase 2. He shows us what a designer effectively working in Agile looks like, and enlightens us to how new UX teams can sho…
072: Everyone's a UX Designer with Jared Spool [not-audio_url] [/not-audio_url]

Duration: 1:10:05
Jared Spool has been doing and defining UX long before many of us existed and/or even knew what it was. He invites us in to hear his fascinating yet seldom discussed UX origin story. He reveals how and why we're all UX d…