One-third of North Americans anticipate the worlds end within their lifetimes, according to a UBC study. Led by Matthew Billet, the research surveyed over 3,400 individuals across the US and Canada, revealing that apocalyptic thinking has become mainstream, transcending religious boundaries. Scientists, too, are raising alarms, particularly on climate change. The study identifies key factors influencing reactions to threats, such as the perceived imminence of the end, human or divine involvement, personal control, and the aftermaths desirability. Experts emphasize the need to bridge divides and understand biases to address shared existential threats.
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