S9E119 Jonah Krochmalnek / Microgreens Consulting - Turning Green: A Finance Graduate's Venture into Microgreens Farming

S9E119 Jonah Krochmalnek / Microgreens Consulting - Turning Green: A Finance Graduate's Venture into Microgreens Farming

Author: Harry Duran November 24, 2023 Duration: 56:52

Ready to journey into the heart of nature and discover the green world of microgreens? Prepare to be inspired by financial graduate turned passionate farmer, Jonah Krochmalnek. He takes us through his life journey, from his humble beginnings starting a microgreens business in his parent's spare bedroom, to figuring out the market demand and different strategies that helped him succeed in the microgreens industry. His experiences, trials, and triumphs will be a guiding light for other budding entrepreneurs.

Jonah Krochmalnek's passion doesn't end with farming; he also reveals how he navigated COVID-19's impact on his business, Living Earth Farm, while juggling other tasks like managing an Airbnb property and building a course. Hear about his process of selling his business, the importance of finding the right buyer, and his fascinating transition into creating a microgreens consulting company and podcast. His insights on these experiences provide valuable lessons on how to handle business during trying times.

Finally, join us as we discuss the personal side of entrepreneurship -- the challenges one faces when balancing personal life, business, and family. Jonah shares his personal development journey, the benefits he reaped from meditation and books, and the lessons from his podcast Microgreens Mastery. This chat is packed with golden nuggets for entrepreneurs in the vertical farming space, so don't miss out! As Jonah says, "business is a journey, not a destination," and we invite you to embark on this journey with us. Find more about Jonah and the microgreens industry across various resources and platforms mentioned in the podcast. Tune in now!

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Key Takeaways

00:00 Passion for Growing Food and Farming

09:01 Market Demand and Adapting Strategies

16:44 High Quality Microgreens and Successful Business

25:08 Navigating Challenges and Finding Balance

31:00 Sell Business and Transition to New Ventures

42:08 Business and Personal Life Challenges

49:27 Connecting for Microgreens Information

Tweetable Quotes

"So much wisdom and beauty in living with the speed of nature rather than the speed of a city."
"You know, all this knowledge I've accumulated is so valuable to other people because they can skip all the steps that I had to take to get where I needed to go, all the failures along the way."
"I think it's just very fulfilling to see these farms that I work with and see how much easier life can be with having the right information or having the right equipment and how much time they can save."

Resources Mentioned

Jonah's Linkedin - https://www.linkedin.com/in/jonah-krochmalnek- b84941223

Jonah's Email - jonah.krochmalnek@gmail.com

Microgreen Consulting - https://www.microgreensconsulting.com/

Living Earth Farm - https://www.livingearthfarm.ca/

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Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report


Hosted by Harry Duran, Vertical Farming Podcast-Conversations with CEOs, Founders & Leaders in AgTech & CEA goes inside the world of growing food in controlled environments. This isn't just a theoretical discussion; it's a series of direct conversations with the people building the future of agriculture. Each episode delves into the real-world challenges and breakthroughs of producing vast amounts of nutritious food, independent of traditional constraints like weather, massive water use, or fertile land. You'll hear founders explain the nuances of their technology, CEOs discuss scaling operations, and researchers detail how climate-controlled systems guarantee consistent, reliable harvests every single month of the year. The dialogue explores how controlled environment agriculture moves beyond theory into practical, scalable solutions that redefine our food systems. For anyone curious about where our food comes from and where it's headed-whether you're a hobbyist gardener, a science enthusiast, or a professional in the field-this podcast provides an essential, ground-level perspective. Tune in for honest, in-depth talks that cut through the hype and focus on the tangible work of making vertical farming a viable, transformative reality.
Author: Language: English Episodes: 100

Vertical Farming Podcast - Conversations with CEOs, Founders & Leaders in AgTech & CEA
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