The Content You're Avoiding is Actually What You NEED

The Content You're Avoiding is Actually What You NEED

Author: Tim Schmoyer September 25, 2023 Duration: 39:57

The wave of "challenge content" has dominated YouTube for years. From the "Cinnamon Challenge" to the "Last One Out of the Circle Wins $10,000", creators have jumped on the bandwagon to attract viewers and gain viral fame. But, times have changed. More and more, people are seeking genuine, authentic content. They want to connect with creators on a deeper level, valuing authenticity over sensation.

Today we will talk about why this shift is happening and what it means for you as a creator and your YouTube success.

Links in this Episode

The Office Ladies Podcast

AI Made Gaming Content

Power Tip 


Tim Schmoyer started Video Creators as a YouTube growth agency back in 2013, and this audio extension of that work dives deep into the real, often unglamorous, work of building a channel that lasts. You’ll hear conversations that move beyond basic tips, focusing instead on the strategic decisions and mindset shifts required to turn a personal brand into a sustainable business. Each episode pulls from Tim’s extensive experience guiding everyone from absolute beginners to established corporate teams, unpacking the nuances of audience growth, content systems, and platform changes. This isn't about quick hacks; it's a practical resource for creators and entrepreneurs who are serious about developing a highly engaged community of subscribers who become genuine customers. The discussions in this podcast naturally cover the intersection of creative work, marketing psychology, and the technology that powers modern video businesses, offering a clear path whether you're aiming for your first ten thousand subscribers or scaling past a million. Tune in for honest reflections on what works, what doesn't, and how to adapt your approach for long-term success on YouTube and beyond.
Author: Language: English Episodes: 100

Video Creators
Podcast Episodes
The Most Underrated YouTube Strategy [not-audio_url] [/not-audio_url]

Duration: 33:07
Putting out great content is only going to get you so far. Great discoverable content brings people to you. But, you really must have the "Know, Like and Trust" factor if you want to keep them around. In this video we're…
What I Learned about Building a Sellable Business on YouTube [not-audio_url] [/not-audio_url]

Duration: 52:02
Selling a business on YouTube doesn't always seem viable. But it is possible! In this video, we talk about how to craft a business that could be sellable one day and the steps to take so that it can grow beyond you and b…
Not a storyteller? Use this formula. You'll nail it your first try. [not-audio_url] [/not-audio_url]

Duration: 34:36
If you're a YouTube creator who makes educational videos, how tos, DIY, and other informational-based videos, integrating story can feel like a challenge. How do you tell a story around something you just want to teach?…
Video Creators has been acquired by vidIQ! WHAAAT?? [not-audio_url] [/not-audio_url]

Duration: 23:04
The title says it all! vidIQ has acquired Video Creators and I am thrilled! Here's what this means for you and what's in the future of Video Creators as we work together to reach more people and change more lives. JOIN T…
You're doing keyword research wrong.  Do this instead. [not-audio_url] [/not-audio_url]

Duration: 37:56
YouTube doesn't rank videos because you got the right keywords crammed into the right spaces. Doing so doesn't convince YouTube that your video is worth surfacing for anyone. They look at viewer signals instead. So inste…
How one video's performance impacts your next video's performance [not-audio_url] [/not-audio_url]

Duration: 47:37
What's going on when you publish a video, it flops, and then your next videos after that flop, too? Does the performance of one video on your channel impact the next? Yes and no. There's two different ways to look at thi…