You're doing keyword research wrong. Do this instead.

You're doing keyword research wrong. Do this instead.

Author: Tim Schmoyer August 29, 2022 Duration: 37:56
Video Creators
BusinessMarketingTechnology

YouTube doesn't rank videos because you got the right keywords crammed into the right spaces. Doing so doesn't convince YouTube that your video is worth surfacing for anyone. They look at viewer signals instead. So instead of doing keyword research, we recommend you do topic research.

What's topic research? How do you research your video ideas before hitting record so that you can make a fundamentally better video? Good questions! That's what we discuss in this episode.

CREATOR SPOTLIGHT: Check out Keren Tamir's channel here: https://www.youtube.com/c/KerenTamir

VIDEO LABS: Sam is ready to work with you to grow your channel! Join him and a small community of other dedicated creators for 12 weeks inside of Video Labs! He'll work with you through the assignments, provide feedback, and help you implement a strategy that will grow your channel. Register here: https://videocreators.com/video-labs/

POWER TIP: YouTube is also rolling out improved Analytics. The Engagement and Reach tabs are being combined into a new Content tab. On the Content tab you can easily filter the stats by content type: videos, shorts, livestreams and posts. Get all the details here: https://www.youtube.com/watch?v=sfhBJ3bVKUk

JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad

LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators


Tim Schmoyer started Video Creators as a YouTube growth agency back in 2013, and this audio extension of that work dives deep into the real, often unglamorous, work of building a channel that lasts. You’ll hear conversations that move beyond basic tips, focusing instead on the strategic decisions and mindset shifts required to turn a personal brand into a sustainable business. Each episode pulls from Tim’s extensive experience guiding everyone from absolute beginners to established corporate teams, unpacking the nuances of audience growth, content systems, and platform changes. This isn't about quick hacks; it's a practical resource for creators and entrepreneurs who are serious about developing a highly engaged community of subscribers who become genuine customers. The discussions in this podcast naturally cover the intersection of creative work, marketing psychology, and the technology that powers modern video businesses, offering a clear path whether you're aiming for your first ten thousand subscribers or scaling past a million. Tune in for honest reflections on what works, what doesn't, and how to adapt your approach for long-term success on YouTube and beyond.
Author: Language: English Episodes: 100

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Video Creators
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