VREF | The Truth About the Aviation Market
Podcast: The Truth About the Market Host: Jason Zilberbrand, President of VREF
Episode Overview
In this end-of-year Christmas special, Jason steps back from valuations, depreciation curves, and transactional warfare to reflect on the year that aviation finally remembered gravity.
Delivered through a poetic cold-open that rewrites ’Twas the Night Before Christmas for the aircraft industry, this episode blends humor, honesty, and hard-earned perspective as Jason unpacks the three forces that quietly shaped 2025: the privacy upheaval, the market cool-down, and the real story behind the “pilot shortage.”
Jason also explores the deep challenges facing general aviation—from hangar scarcity to training-aircraft inflation—and shares a unforgettable story involving Santa Claus, an ADS-B-silent sleigh, and one of the strangest appraisals ever requested.
This episode closes the year with clarity: what actually happened, what it means, and what aviation needs to carry into 2026.
What You’ll Discover in This Episode
Jason’s Truth
“Yesterday’s market is not a price. It’s a memory. And this year, aviation had to relearn that gravity applies to values, to expectations, and to all of us.”
Mentioned in This Episode
The entire VREF Podcast Series and show notes can be found at https://vref.com/podcast/
Brought to You By
VREF — The Trusted Name in Aircraft Valuations and Appraisals. Whether you’re buying, selling, financing, or planning for the year ahead, VREF keeps you grounded in data that matters. Get accurate, defensible, real-time aircraft values at vref.com.