How Lyas Built a Career by Staying Unapologetically Untamed

How Lyas Built a Career by Staying Unapologetically Untamed

Author: What's Contemporary April 28, 2025 Duration: 33:31
Describing Lyas as a "fashion narrator" rather than a critic or commentator feels curiously apt in a moment when fashion could use a little more imagination and a little less judgment. Storytelling, after all, is what he does best — with a kind of honesty that carries weight without ever feeling heavy. Unlike many of his peers, Lyas is as much a creator as he is a commentator, sculpting himself into a living performance while quietly building a world behind the scenes with two films already in the works. His energy moves through the industry like a weather system — sometimes wild, but never without purpose — electrifying the air it passes through. He learned early that the worst thing anyone could do was ask him to tame himself, and it is precisely this refusal that has shaped his path. Fired from every traditional job he attempted, Lyas carved out a future that runs on instinct, imagination, and just the right measure of delusion. In an industry that often rewards conformity, he is a reminder that sometimes it is the unruliest forces that end up remaking the landscape. "I couldn’t be normal. My normal is crazy." - Lyas  Episode Highlights: Growing up in Rouen - Lyas reflects on his early years in a city steeped in history but devoid of contemporary culture — and how moving to Paris unlocked his sense of identity and creative belonging. The Power of Performance - How 11 years of drama school shaped Lyas’s relationship to fashion, storytelling, and self-expression — and why performance is an essential part of his daily life. Feeling the Most Tamed — and the Most Lost - A candid look at how being "tamed" or asked to tone down his personality deeply affected Lyas’s sense of self-worth — and why authenticity became non-negotiable. Building a Career Without a Blueprint: - Lyas shares how unconventional paths, personal resilience, and creative hunger shaped a career that defies traditional expectations — and why doing things his own way became the only option. Living Rent-Free in Paris (and Building a Dream) - The surreal stretch of living rent-free during COVID — and how it gave Lyas the time and space to develop the projects that would launch his digital career. Making Fashion Critique Accessible - Why Lyas believes fashion commentary should be democratized — speaking to real people, not just insiders — and how he uses humor and storytelling to break down barriers. Choosing Integrity Over Industry Pressure - The moment Lyas chose honesty over maintaining industry relationships, after attending a disappointing show and refusing to stay silent. The Future of Fashion (and the Role of Excitement) - How Lyas manages to stay genuinely excited about fashion, especially by championing young designers, despite the industry's increasingly commercial pressures. Writing Stories, Not Just Reviews - Lyas shares his passion for screenwriting, the difference between writing scripts versus essays, and the films he hopes will challenge and change culture. What’s Contemporary Now? Hatred — and Hope - Lyas’s unexpectedly profound answer to the show's namesake question — that hatred feels contemporary today, but so does the community-building needed to fight it. Learn more about your ad choices. Visit megaphone.fm/adchoices

The cultural landscape shifts constantly, and What's Contemporary Now? is a guide to its ever-changing terrain. Host Christopher Michael sits down with creators, critics, and innovators who are actively shaping the arts, from visual design and architecture to music and media. These conversations move beyond simple interviews, delving into the underlying philosophies and shared currents that connect seemingly disparate fields. Each episode unpacks a specific idea or movement through the lens of a guest's expertise, offering listeners a deeper understanding of the forces defining our current moment. Produced by Sasha Grinblat, the sound of the podcast is as considered as its content, creating an immersive space for genuine dialogue. You'll hear architects discuss the politics of space, musicians analyze the aesthetics of sound, and writers trace the lineage of new literary forms. It’s for anyone who feels that simply consuming culture isn't enough-who wants to understand the "why" behind the "what." By focusing on these broad, compelling perspectives, the series reveals the common threads woven through contemporary creative life, providing context and clarity in a fragmented world. Tune in to find your own place in the conversation.
Author: Language: English Episodes: 50

What's Contemporary Now?
Podcast Episodes
Fashion, Film, & Fantasy: The World of Shona Heath [not-audio_url] [/not-audio_url]

Duration: 28:28
Set and Production designer Shona Heath creates enchanting, dense, and detailed worlds. Dreams within themselves, her visions have been manifested across the pages of top publications, and in collaborative partnerships w…
The Muse and the Dream: Dara's Story [not-audio_url] [/not-audio_url]

Duration: 33:33
Dara is a model, stylist, and fashion director at Interview magazine. From her beginnings in San Diego to the iconic runways of New York, Dara speaks of a journey that is a testament to creativity and conviction. Recogni…
Zoe Ghertner on the Importance of Connection in a Fast World [not-audio_url] [/not-audio_url]

Duration: 27:07
Zoe Ghertner is a photographer renowned for captivating work blending art, fashion, and documentary storytelling. With a keen eye for detail and an innate sense of composition, Ghertner’s imagery transcends conventional…
Behind the Scenes with Emanuele Farneti: A Magazine Maker's Journey [not-audio_url] [/not-audio_url]

Duration: 28:23
Editor-in-chief of all la Repubblica magazines, Emanuele Farneti, is an influential figure in the fashion and design industries. Born in Italy, Farneti’s career trajectory skyrocketed as he took the helm of esteemed publ…
The Marni Evolution: Francesco Risso's Story [not-audio_url] [/not-audio_url]

Duration: 32:37
Italian fashion designer Francesco Risso is renowned for his offbeat, innovative approach to contemporary clothing. He learned how to cut and sew from the age of eight with any fabric he could find, going on to study fas…
Pierre Rougier on Vision, Trends, and Challenging the Algorithm [not-audio_url] [/not-audio_url]

Duration: 26:07
Pierre Rougier, a distinguished fashion publicist and founder of PR Consulting, boasts a career spanning several decades. After studying political science in Bordeaux, Rougier honed his skills in Paris and London with He…
The Evolution of Media: Insights from Willa Bennett [not-audio_url] [/not-audio_url]

Duration: 36:56
Willa Bennett, a trailblazing force in media, is the editor-in-chief of Highsnobiety, steering the publication to new heights of innovation and influence. A Forbes 30 Under 30 luminary, her journey began at Seventeen, pi…