2024: the big ideas that shaped our year

2024: the big ideas that shaped our year

Author: BBC Radio 4 December 17, 2024 Duration: 28:15

David Yelland and Simon Lewis discuss the use of 'royal sources' in Prince Andrew's China crises and reflect on the big ideas that have shaped our world in 2024. What are the common themes that might help us understand and navigate our increasingly uncertain world a bit better?

They discuss how the Royal Family is the canary in the PR mine when it comes to dealing with the coming era of algorithms that work to channel negativity and disinformation, as well as the consequences of social media algorithms for all of us.

What does this mean for what happens next in 2025? How best to get a clear message out in a polluted ocean of information? In our changing world, the enduring power of storytelling and connection will be needed more than ever.

Producer: Eve Streeter Assistant Producer: Ella Blaxill Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4


Tune in to When It Hits the Fan for a masterclass in reputation management, hosted by two insiders who have lived through the pressure of the headlines. David Yelland, former editor of The Sun, and communications expert Simon Lewis, bring their unparalleled experience to this BBC Radio 4 podcast. Each week, they dissect the most spectacular public relations meltdowns making news, offering a rare glimpse into the frantic world of crisis managers and spin doctors. You’ll hear them trace the origins of a scandal, pinpointing the exact moment strategies began to unravel and public perception shifted. This isn't just commentary; it's a forensic breakdown of how modern media storms are weathered or worsened by those in charge. The analysis is grounded in real-world stakes, exploring the political and personal consequences of every misstep and recovery attempt. For anyone fascinated by the intersection of media, power, and human error, this podcast provides an essential and gripping narrative. Listening feels like being in the room for a candid, post-mortem between two veterans who understand the game better than most. Their conversations reveal the mechanics behind the news cycle, making sense of how stories explode and what happens when control is lost.
Author: Language: English Episodes: 100

When It Hits the Fan
Podcast Episodes
Is the Office of PM Beyond PR? [not-audio_url] [/not-audio_url]

Duration: 26:47
Some jobs just can't be done. Circumstances, events and a changing world simply make them undoable.This week, David Yelland and Simon Lewis ask whether one such job is communicating on behalf of the Prime Minister. Not j…
Are Andrew and Mandelson Beyond the Fan? [not-audio_url] [/not-audio_url]

Duration: 29:14
How close is the Palace to being sucked into the Epstein reputational black hole - again?In this episode David Yelland and Simon Lewis discuss the latest revelations from the Epstein files about Andrew Mountbatten-Windso…
Is the Beckham Brand in Jeopardy? [not-audio_url] [/not-audio_url]

Duration: 24:05
It started with a bombshell but the aftershocks are only just getting started.This week, David Yelland and Simon Lewis ask whether David and Victoria Beckham's seemingly bulletproof brand is under threat. The cause is of…
A New Blueprint for PR [not-audio_url] [/not-audio_url]

Duration: 31:54
Reputations supposedly take years to build and seconds to destroy. But what if that's no longer the case? What if the normal rules about earning - and keeping - a reputation simply don't apply any more.This week, David Y…
Is the Worm Turning on 'Fat Jabs'? [not-audio_url] [/not-audio_url]

Duration: 25:48
When everything's going really well, there's always a lurking fear that it can't possibly last.This week, David Yelland and Simon Lewis look at how the discussion around weight-loss injections is suddenly, subtly shiftin…
3. Don't Break the Fourth Wall [not-audio_url] [/not-audio_url]

Duration: 9:39
Call it smoke and mirrors, call it sleight of hand. The best PR is often invisible PR.In this latest episode of our mini-series on the Golden Rules of PR, David Yelland and Simon Lewis look at the risks of showing your w…
2. Don't Delay PR [not-audio_url] [/not-audio_url]

Duration: 10:13
Most of us are guilty of it. A problem looms or a crisis kicks off and the knee-jerk reaction is often to ignore it and hope it goes away.Newsflash - it rarely does.In this latest episode of our mini-series on PR's Golde…
1. Rolling the Pitch [not-audio_url] [/not-audio_url]

Duration: 10:19
This episode will change your life. Seriously.It's a big claim and carries an enormous risk of over-promising.Welcome to the latest episode in our mini-series on the Golden Rules of PR. This week, David Yelland and Simon…
Why Optimism is a PR Superpower [not-audio_url] [/not-audio_url]

Duration: 24:37
It may be the season to be jolly but there's not a lot of good cheer going around at the moment. With so much unrelentingly bleak news, how do you persuade anyone that not everything's as bad as it seems? This week, Davi…
Simon Cowell's PR: Judged! [not-audio_url] [/not-audio_url]

Duration: 29:15
It's panto season and panto villains don't come much bigger than Simon Cowell.The music mogul's made a career and fortune playing the Bad Guy on TV talent shows. But is there more to him - and crucially, is it good PR fo…