A New Blueprint for PR

A New Blueprint for PR

Author: BBC Radio 4 January 21, 2026 Duration: 31:54

Reputations supposedly take years to build and seconds to destroy. But what if that's no longer the case?

What if the normal rules about earning - and keeping - a reputation simply don't apply any more.

This week, David Yelland is joined by Anoushka Mutanda-Dougherty, from the BBC podcast Fame Under Fire. Together, they venture into some distinctly dubious corners of the internet to see how public opinion is really being shaped.

Examining the trial of rapper Diddy, they explain how he may have actually benefitted from the wild accusations being made about him on social media before the case came to court - and how his PR team realised they could capitalise on the fact he was being portrayed as the Devil.

On the extended edition on BBC Sounds, David and Anoushka look at how the PR world might want to take some tips from Candace Owens - however unpalatable that may seem.

The right-wing influencer promotes conspiracy theories and has repeatedly made claims about Brigitte Macron being born a male. The Macrons have filed a defamation lawsuit against her.

But Candace Owens has millions of followers and arguably influences more people than many newspapers, news channels or politicians. It's why Anoushka describes her as a 'personal PR powerhouse' - and explains that whatever you think of her, the way she spreads her message should be closely examined - and followed.

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4


Tune in to When It Hits the Fan for a masterclass in reputation management, hosted by two insiders who have lived through the pressure of the headlines. David Yelland, former editor of The Sun, and communications expert Simon Lewis, bring their unparalleled experience to this BBC Radio 4 podcast. Each week, they dissect the most spectacular public relations meltdowns making news, offering a rare glimpse into the frantic world of crisis managers and spin doctors. You’ll hear them trace the origins of a scandal, pinpointing the exact moment strategies began to unravel and public perception shifted. This isn't just commentary; it's a forensic breakdown of how modern media storms are weathered or worsened by those in charge. The analysis is grounded in real-world stakes, exploring the political and personal consequences of every misstep and recovery attempt. For anyone fascinated by the intersection of media, power, and human error, this podcast provides an essential and gripping narrative. Listening feels like being in the room for a candid, post-mortem between two veterans who understand the game better than most. Their conversations reveal the mechanics behind the news cycle, making sense of how stories explode and what happens when control is lost.
Author: Language: English Episodes: 50

When It Hits the Fan
Podcast Episodes
Friends: The One About PR [not-audio_url] [/not-audio_url]

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Duration: 25:48
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3. Don't Break the Fourth Wall [not-audio_url] [/not-audio_url]

Duration: 9:39
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2. Don't Delay PR [not-audio_url] [/not-audio_url]

Duration: 10:13
Most of us are guilty of it. A problem looms or a crisis kicks off and the knee-jerk reaction is often to ignore it and hope it goes away.Newsflash - it rarely does.In this latest episode of our mini-series on PR's Golde…
1. Rolling the Pitch [not-audio_url] [/not-audio_url]

Duration: 10:19
This episode will change your life. Seriously.It's a big claim and carries an enormous risk of over-promising.Welcome to the latest episode in our mini-series on the Golden Rules of PR. This week, David Yelland and Simon…
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Duration: 24:37
It may be the season to be jolly but there's not a lot of good cheer going around at the moment. With so much unrelentingly bleak news, how do you persuade anyone that not everything's as bad as it seems? This week, Davi…