BP v 'Shouty' Albert

BP v 'Shouty' Albert

Author: BBC Radio 4 June 3, 2026 Duration: 33:52

When PR becomes the story, you know you're in trouble.

And that's where BP finds itself right now - as the dust begins to settle after a tumultuous week for the company.

David Yelland and Lauren Beeching unpick the drama - from the statement announcing the Chairman's shock sacking to the furious response from the man himself. They explain the PR mistakes made by both sides along the way - including creating a vacuum of information and, conversely, saying too much.

And after all is said and done, who is the winner of this PR war?

Also, on the extended edition on BBC Sounds, we're sticking with sacking. The world of redundancies has changed forever. Companies are now hiring crisis PR firms to manage the moment someone gets fired - because at a time where the person losing their job might have half a million TikTok followers, the old HR playbook just doesn't cut it anymore.

And if you've been at the centre of a fan hitter, is it best to slink back to the shadows or try and stay firmly in the limelight? Rebekah Vardy's certainly taking the latter approach. Despite being publicly torn apart during the Wagatha Christie libel trial, she's now invited the cameras in for a new three-part ITV documentary. David and Lauren look at what this could mean for her reputation.

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4


Tune in to When It Hits the Fan for a masterclass in reputation management, hosted by two insiders who have lived through the pressure of the headlines. David Yelland, former editor of The Sun, and communications expert Simon Lewis, bring their unparalleled experience to this BBC Radio 4 podcast. Each week, they dissect the most spectacular public relations meltdowns making news, offering a rare glimpse into the frantic world of crisis managers and spin doctors. You’ll hear them trace the origins of a scandal, pinpointing the exact moment strategies began to unravel and public perception shifted. This isn't just commentary; it's a forensic breakdown of how modern media storms are weathered or worsened by those in charge. The analysis is grounded in real-world stakes, exploring the political and personal consequences of every misstep and recovery attempt. For anyone fascinated by the intersection of media, power, and human error, this podcast provides an essential and gripping narrative. Listening feels like being in the room for a candid, post-mortem between two veterans who understand the game better than most. Their conversations reveal the mechanics behind the news cycle, making sense of how stories explode and what happens when control is lost.
Author: Language: English Episodes: 100

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