'Humanity Deserves Better'

'Humanity Deserves Better'

Author: BBC Radio 4 June 4, 2025 Duration: 27:00

What do you get if the designer of the iPhone teams up with the founder of OpenAI? Unbelievable hype, that's what.

This week, David Yelland and Simon Lewis examine the huge buzz created by the news that Jony Ive and Sam Altman have joined forces to create 'the coolest bit of tech the world will have ever seen'. The claims don't end there - even though we have no idea what their new product will be. So how do you PR something that doesn't yet exist?

Also, on the extended version on BBC Sounds, we all saw it but did it even happen? The bizarre attempt to blame President Macron being shoved by his wife on AI fakery. How the best laid PR plans can dissolve in a moment.

And from golden keys to black eyes, Simon and David break down the Trump/Musk press conference.

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4


Tune in to When It Hits the Fan for a masterclass in reputation management, hosted by two insiders who have lived through the pressure of the headlines. David Yelland, former editor of The Sun, and communications expert Simon Lewis, bring their unparalleled experience to this BBC Radio 4 podcast. Each week, they dissect the most spectacular public relations meltdowns making news, offering a rare glimpse into the frantic world of crisis managers and spin doctors. You’ll hear them trace the origins of a scandal, pinpointing the exact moment strategies began to unravel and public perception shifted. This isn't just commentary; it's a forensic breakdown of how modern media storms are weathered or worsened by those in charge. The analysis is grounded in real-world stakes, exploring the political and personal consequences of every misstep and recovery attempt. For anyone fascinated by the intersection of media, power, and human error, this podcast provides an essential and gripping narrative. Listening feels like being in the room for a candid, post-mortem between two veterans who understand the game better than most. Their conversations reveal the mechanics behind the news cycle, making sense of how stories explode and what happens when control is lost.
Author: Language: English Episodes: 100

When It Hits the Fan
Podcast Episodes
Nuns on the Run [not-audio_url] [/not-audio_url]

Duration: 30:14
It's not easy winning a PR fight when you're up against three octogenarian nuns whose story has become a global smash.This week, David Yelland and Simon Lewis look at the case of Sister Bernadette, Sister Regina and Sist…
Power, PR and the 'Epstein Class' [not-audio_url] [/not-audio_url]

Duration: 30:43
Imagine being able to read the private emails sent between some of the most powerful people on the planet. This week, David Yelland and Simon Lewis do exactly that. The release of thousands of pages from the so-called Ep…
Is the BBC 'hopeless at PR'? [not-audio_url] [/not-audio_url]

Duration: 27:34
"They make really stupid basic mistakes and they are hopeless at PR."If you're a podcast about PR, then that quote - made about the BBC this week - is a good place to start when assessing the reputation of the Corporatio…
Two Weeks that Shook the Palace [not-audio_url] [/not-audio_url]

Duration: 31:43
It was barely a fortnight - but in that time everything seemed to change.This week, David Yelland and Simon Lewis look at the dramatic way Buckingham Palace responded to the growing crisis over the then-Prince Andrew. Go…
The Strictly Bombshell [not-audio_url] [/not-audio_url]

Duration: 36:06
As PR moves go, it would surely have earned a '10 from Len'.But what about the BBC's own communications team, who were seemingly as surprised as everyone else when Tess Daly and Claudia Winkleman announced they were leav…
The Prince Andrew Crisis [not-audio_url] [/not-audio_url]

Duration: 25:59
No more Duke of York, no more Order of the Garter. But he is still Prince Andrew. And he is still the King's brother.This week, David Yelland and Simon Lewis look at how Buckingham Palace is trying to distance the Royal…
What Victoria Beckham's revelation reveals about PR [not-audio_url] [/not-audio_url]

Duration: 27:48
Victoria Beckham is no stranger to headlines. And now she's revealed that intense media scrutiny led to her developing an eating disorder. Cue more headlines. One particular article stood out, which asked why those aroun…
Michelle Mone: Her PR Rise and Fall [not-audio_url] [/not-audio_url]

Duration: 32:04
This week, David and Simon look at Michelle Mone's meteoric rise and spectacular fall - and examine the PR decisions that have come back to haunt her.The Baroness has come out swinging after a judge ruled a company linke…
Prince Harry and the Men in Grey Suits [not-audio_url] [/not-audio_url]

Duration: 28:23
It was all going so well. Just a couple of weeks ago, it looked like a genuine reconciliation was on the cards between Prince Harry and his father, the King. But in the past few days, there's been a blizzard of headlines…