Nuns on the Run

Nuns on the Run

Author: BBC Radio 4 December 3, 2025 Duration: 30:14

It's not easy winning a PR fight when you're up against three octogenarian nuns whose story has become a global smash.

This week, David Yelland and Simon Lewis look at the case of Sister Bernadette, Sister Regina and Sister Rita. They ran away from the care home they'd been sent to and broke back into the Austrian convent where they'd lived for more than 60 years. In the process, they've gained huge support on social media.

Now, they've been told they can stay at the convent - so long as they stop posting online. The nuns and their hundreds of thousands of followers aren't happy.

David and Simon explain why harnessing authentic, joyful, grassroots support is the PR holy grail - and why it's almost impossible to counter. It almost doesn't matter what the Church authorities say or do. The facts are no longer important if people have already decided who is in the right and wrong.

On the extended edition on BBC Sounds, there's the distinct whiff of crisis at Campbell's. Its CEO has had to go on the record to insist the chicken used in its soups is "not made with a 3D printer". This follows a secret recording of a senior member of staff, who seemingly said the opposite during a long rant about the company.

The claim is clearly nonsense so David and Simon look at whether Campbell's reaction is proportionate - or whether we now live in a world where a company has to respond, no matter how ludicrous a claim seems.

Keeping your customers happy is of course vital in any business. Which brings us to Turkish Airlines. It's facing accusations of poor treatment after the former BBC correspondent, Mark Mardell, was told he wasn't allowed to board a flight because of his Parkinson's. David and Simon examine the response - or lack of - from Turkish Airlines and explain why getting ahead of a PR problem is absolutely crucial.

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4


Tune in to When It Hits the Fan for a masterclass in reputation management, hosted by two insiders who have lived through the pressure of the headlines. David Yelland, former editor of The Sun, and communications expert Simon Lewis, bring their unparalleled experience to this BBC Radio 4 podcast. Each week, they dissect the most spectacular public relations meltdowns making news, offering a rare glimpse into the frantic world of crisis managers and spin doctors. You’ll hear them trace the origins of a scandal, pinpointing the exact moment strategies began to unravel and public perception shifted. This isn't just commentary; it's a forensic breakdown of how modern media storms are weathered or worsened by those in charge. The analysis is grounded in real-world stakes, exploring the political and personal consequences of every misstep and recovery attempt. For anyone fascinated by the intersection of media, power, and human error, this podcast provides an essential and gripping narrative. Listening feels like being in the room for a candid, post-mortem between two veterans who understand the game better than most. Their conversations reveal the mechanics behind the news cycle, making sense of how stories explode and what happens when control is lost.
Author: Language: English Episodes: 100

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