The Power of Good Vibes

The Power of Good Vibes

Author: BBC Radio 4 September 9, 2026 Duration: 32:55

It's a feeling, it's something you can't quite put your finger on - but you know it when you see it.

This week, David Yelland and Farzana Baduel are all about the vibes. The good ones. Whether it's at Downing Street or M&S, vibes have been one of the stories of the summer.

But good vibes aren't easy to manufacture, they often need intricate planning. And they also require risk, being bold and authenticity.

Plus, on the extended edition on BBC Sounds, excuses. Nigel Farage says he 'wasn't listening' during a conversation with his former chief of staff and an undercover reporter discussing what appears to have been a scheme to funnel money to Reform UK.

As a defence, it may sound simple - but as David and Farzana explain, they're often the hardest ones to disprove. See also, 'I didn't read the email', 'my phone was hacked' and 'the dog ate it'. Whether you choose to believe someone's defence will rest on their 'residual reputation'.

And, following one of the most spectacular PR coups of the summer, who are the real winners after Meghan was rumoured to be starring in The Gentlemen? Was there a calculated plan to allow the story to snowball - and was Meghan's team wrong to allow a vacuum to build around the actual facts?

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4


Tune in to When It Hits the Fan for a masterclass in reputation management, hosted by two insiders who have lived through the pressure of the headlines. David Yelland, former editor of The Sun, and communications expert Simon Lewis, bring their unparalleled experience to this BBC Radio 4 podcast. Each week, they dissect the most spectacular public relations meltdowns making news, offering a rare glimpse into the frantic world of crisis managers and spin doctors. You’ll hear them trace the origins of a scandal, pinpointing the exact moment strategies began to unravel and public perception shifted. This isn't just commentary; it's a forensic breakdown of how modern media storms are weathered or worsened by those in charge. The analysis is grounded in real-world stakes, exploring the political and personal consequences of every misstep and recovery attempt. For anyone fascinated by the intersection of media, power, and human error, this podcast provides an essential and gripping narrative. Listening feels like being in the room for a candid, post-mortem between two veterans who understand the game better than most. Their conversations reveal the mechanics behind the news cycle, making sense of how stories explode and what happens when control is lost.
Author: Language: English Episodes: 50

When It Hits the Fan
Podcast Episodes
Heart v Head PR [not-audio_url] [/not-audio_url]

Duration: 30:55
How do you fight a PR battle when everyone's already decided you're the bad guys?That's the problem facing the water industry on the eve of a new Channel 4 factual drama called Dirty Business. The clue is in the title. I…
Is the Office of PM Beyond PR? [not-audio_url] [/not-audio_url]

Duration: 26:47
Some jobs just can't be done. Circumstances, events and a changing world simply make them undoable.This week, David Yelland and Simon Lewis ask whether one such job is communicating on behalf of the Prime Minister. Not j…
Are Andrew and Mandelson Beyond the Fan? [not-audio_url] [/not-audio_url]

Duration: 29:14
How close is the Palace to being sucked into the Epstein reputational black hole - again?In this episode David Yelland and Simon Lewis discuss the latest revelations from the Epstein files about Andrew Mountbatten-Windso…
Is the Beckham Brand in Jeopardy? [not-audio_url] [/not-audio_url]

Duration: 24:05
It started with a bombshell but the aftershocks are only just getting started.This week, David Yelland and Simon Lewis ask whether David and Victoria Beckham's seemingly bulletproof brand is under threat. The cause is of…
A New Blueprint for PR [not-audio_url] [/not-audio_url]

Duration: 31:54
Reputations supposedly take years to build and seconds to destroy. But what if that's no longer the case? What if the normal rules about earning - and keeping - a reputation simply don't apply any more.This week, David Y…
Is the Worm Turning on 'Fat Jabs'? [not-audio_url] [/not-audio_url]

Duration: 25:48
When everything's going really well, there's always a lurking fear that it can't possibly last.This week, David Yelland and Simon Lewis look at how the discussion around weight-loss injections is suddenly, subtly shiftin…
3. Don't Break the Fourth Wall [not-audio_url] [/not-audio_url]

Duration: 9:39
Call it smoke and mirrors, call it sleight of hand. The best PR is often invisible PR.In this latest episode of our mini-series on the Golden Rules of PR, David Yelland and Simon Lewis look at the risks of showing your w…
2. Don't Delay PR [not-audio_url] [/not-audio_url]

Duration: 10:13
Most of us are guilty of it. A problem looms or a crisis kicks off and the knee-jerk reaction is often to ignore it and hope it goes away.Newsflash - it rarely does.In this latest episode of our mini-series on PR's Golde…
1. Rolling the Pitch [not-audio_url] [/not-audio_url]

Duration: 10:19
This episode will change your life. Seriously.It's a big claim and carries an enormous risk of over-promising.Welcome to the latest episode in our mini-series on the Golden Rules of PR. This week, David Yelland and Simon…
Why Optimism is a PR Superpower [not-audio_url] [/not-audio_url]

Duration: 24:37
It may be the season to be jolly but there's not a lot of good cheer going around at the moment. With so much unrelentingly bleak news, how do you persuade anyone that not everything's as bad as it seems? This week, Davi…