Whisker Report - Episode 30 Picture Paw-fect PR: A Photographer’s Journey to Giving Back

Whisker Report - Episode 30 Picture Paw-fect PR: A Photographer’s Journey to Giving Back

Author: Pet Life Radio July 28, 2025 Duration: 33:21
Welcome to The Whisker Report, the podcast that helps pet professionals get the purr-fect publicity! This week, hosts Mary Tan and Alexane Ricard (with producer Mark Winter from Pet Life Radio) welcome special guest Carol Arscott, an incredible pet photographer from just outside Philadelphia. Carol has raised over $80,000 for local rescues and has landed major media coverage—all through the power of compelling pet photography. Tune in as Carol shares how she built a successful business while giving back, and then turns the tables to ask us questions about how petpreneurs can boost their own buzz. Whether you're in rescue, pet products, or services, The Whisker Report is here to help you fetch the attention your mission deserves!

EPISODE NOTES: Picture Paw-fect PR: A Photographer’s Journey to Giving Back

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Navigating the world of publicity for pets and animal-centric businesses requires a unique blend of passion and strategy. That's the focus of Whisker Report-Pet PR & Publicity-Pet Life Radio Original. Hosted by Whisker Media's own pet PR experts, Mary Tan and Alexane Ricard, along with producer Mark Winter, this podcast offers a weekly deep dive into the mechanics of generating meaningful attention for animals. Whether you're involved in animal welfare, developing pet products, or building a brand as a pet influencer, the conversations here are tailored to your goals. Each episode features a special guest from the field, unpacking real-world case studies, effective tactics, and the nuanced art of crafting a compelling narrative. Listeners will hear candid discussions about what works, what doesn't, and how to build authentic connections in a crowded marketplace. It’s a practical resource for anyone looking to amplify their impact, offering actionable advice beyond generic marketing tips. Tune in for a behind-the-scenes look at the dedication and creativity that drives successful pet publicity, all delivered with the expertise of seasoned professionals who live and breathe this niche every day. This is more than just a podcast; it's a masterclass in advocacy and brand-building for the love of animals.
Author: Language: English Episodes: 40

Whisker Report - Pet PR & Publicity - Pet Life Radio Original
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