Whisker Report - Episode 31 Publicity for Pets: Tips, Trends & Tales: The Whisker Report Welcomes Nancy Hassel

Whisker Report - Episode 31 Publicity for Pets: Tips, Trends & Tales: The Whisker Report Welcomes Nancy Hassel

Author: Pet Life Radio August 15, 2025 Duration: 38:18
This week on The Whisker Report, hosts Mary Tan, Alexandre Ricard, and Mark Winter dive into the world of pet PR, industry trends, and success stories. Mary introduces her new rescue pup, Max, while Alex shares the story of finding him on the streets of Mexico. Mark reveals exciting news about the return of three beloved Pet Life Radio shows: Alive Again, Working Like Dogs, and Canine Master. Plus, the team welcomes special guest Nancy Hassel, founder and president of American Pet Professionals, an award-winning networking and educational organization for pet entrepreneurs, rescues, and businesses. Nancy shares her incredible journey in the pet industry, from teaching responsible dog ownership to being named Pet Age Magazine’s 2018 Woman of Influence. Get ready for insights, laughs, and tips to help your pet business or nonprofit shine!

EPISODE NOTES: Publicity for Pets: Tips, Trends & Tales: The Whisker Report Welcomes Nancy Hassel

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Navigating the world of publicity for pets and animal-centric businesses requires a unique blend of passion and strategy. That's the focus of Whisker Report-Pet PR & Publicity-Pet Life Radio Original. Hosted by Whisker Media's own pet PR experts, Mary Tan and Alexane Ricard, along with producer Mark Winter, this podcast offers a weekly deep dive into the mechanics of generating meaningful attention for animals. Whether you're involved in animal welfare, developing pet products, or building a brand as a pet influencer, the conversations here are tailored to your goals. Each episode features a special guest from the field, unpacking real-world case studies, effective tactics, and the nuanced art of crafting a compelling narrative. Listeners will hear candid discussions about what works, what doesn't, and how to build authentic connections in a crowded marketplace. It’s a practical resource for anyone looking to amplify their impact, offering actionable advice beyond generic marketing tips. Tune in for a behind-the-scenes look at the dedication and creativity that drives successful pet publicity, all delivered with the expertise of seasoned professionals who live and breathe this niche every day. This is more than just a podcast; it's a masterclass in advocacy and brand-building for the love of animals.
Author: Language: English Episodes: 39

Whisker Report - Pet PR & Publicity - Pet Life Radio Original
Podcast Episodes
Whisker Report - Episode 39 The New Rules of Pet PR and AI Visibility [not-audio_url] [/not-audio_url]

Duration: 39:26
This week on The Whisker Report, hosts Mary Tan and producer Mark Winter welcome Sara Blood of BrandPoint for an eye-opening conversation about modern PR, sponsored content, AI visibility, and how pet brands can break th…
Whisker Report - Episode 33 Marketing Magic with Tori Mistick [not-audio_url] [/not-audio_url]

Duration: 39:40
This week on The Whisker Report, hosts Mary Tan and Alexane Ricard, along with producer Mark Winter of Pet Life Radio, welcome Tori Mistick, founder of Wear Wag Repeat and host of its popular companion podcast. With over…