Whisker Report - Episode 38 Pitch Perfect: How to Get Pet Stories in the News

Whisker Report - Episode 38 Pitch Perfect: How to Get Pet Stories in the News

Author: Pet Life Radio February 12, 2026 Duration: 34:52
On this episode of The Whisker Report, host Mary Tan and producer Mark Winter of Pet Life Radio welcome award-winning journalist and 2025 Dog Writers Association of America Hall of Fame inductee Jen Reeder. With more than 1,000 bylines in major outlets including The New York Times, Forbes, CNN, and Reader’s Digest, Jen shares invaluable insight into what makes a pitch stand out — and what sends it straight to the delete folder. From examples of great (and terrible) PR outreach to whether press releases still matter, this episode is a masterclass for anyone in animal welfare or the pet industry seeking real media coverage. In the second half, the conversation turns to the evolving world of journalism, freelancing, shrinking newsrooms, and the impact of AI on writing and storytelling. If you want your pet story to actually make the news, this is the episode you can’t afford to miss.

EPISODE NOTES: Pitch Perfect: How to Get Pet Stories in the News

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.

Navigating the world of publicity for pets and animal-centric businesses requires a unique blend of passion and strategy. That's the focus of Whisker Report-Pet PR & Publicity-Pet Life Radio Original. Hosted by Whisker Media's own pet PR experts, Mary Tan and Alexane Ricard, along with producer Mark Winter, this podcast offers a weekly deep dive into the mechanics of generating meaningful attention for animals. Whether you're involved in animal welfare, developing pet products, or building a brand as a pet influencer, the conversations here are tailored to your goals. Each episode features a special guest from the field, unpacking real-world case studies, effective tactics, and the nuanced art of crafting a compelling narrative. Listeners will hear candid discussions about what works, what doesn't, and how to build authentic connections in a crowded marketplace. It’s a practical resource for anyone looking to amplify their impact, offering actionable advice beyond generic marketing tips. Tune in for a behind-the-scenes look at the dedication and creativity that drives successful pet publicity, all delivered with the expertise of seasoned professionals who live and breathe this niche every day. This is more than just a podcast; it's a masterclass in advocacy and brand-building for the love of animals.
Author: Language: English Episodes: 39

Whisker Report - Pet PR & Publicity - Pet Life Radio Original
Podcast Episodes
Whisker Report - Episode 17 The PR Playbook for Animal Advocates [not-audio_url] [/not-audio_url]

Duration: 31:23
This week, Mary and Alex welcome Sarah Bhimani, the strategic communications manager at Animal Humane Society in Golden Valley, Minnesota, one of the largest private shelters in the U.S. Sarah shares her experiences mana…
Whisker Report - Episode 14 What Does Your Pet Want for Christmas? [not-audio_url] [/not-audio_url]

Duration: 36:56
Join us for a festive episode as we chat with Shay Sora Kim, a certified Soul Level Animal Communicator and somatic mentor. Shay blends science and spirituality to help anxious pet parents confidently navigate tricky beh…
Whisker Report - Episode 11 Marketing in 2024 with Ninety94 [not-audio_url] [/not-audio_url]

Duration: 44:47
Our guest today is Lauren Carter, who is the founding partner of Ninety94, a boutique marketing firm & content creation hub for startups and small to medium sized businesses. We had the pleasure of working and meeting he…