Whisker Report - Episode 41 Stop Being Your Town's Best-Kept Secret: PR & Marketing Lessons from Pet Boss Nation

Whisker Report - Episode 41 Stop Being Your Town's Best-Kept Secret: PR & Marketing Lessons from Pet Boss Nation

Author: Pet Life Radio June 12, 2026 Duration: 37:20
This week on The Whisker Report, Mary Tan welcomes nationally recognized pet industry expert, business coach, and Pet Boss Nation founder Candace D’Agnolo. With nearly 25 years in the pet industry and a decade spent coaching independent pet businesses, Candace shares practical strategies for helping local pet stores and pet service providers stand out in a crowded marketplace. From understanding your ideal customer and prioritizing marketing efforts to building media relationships and leveraging local PR opportunities, Candace reveals what separates thriving pet businesses from those that struggle to be seen. She also shares real-world success stories, lessons learned from navigating a major PR crisis, and why independent pet businesses can't afford to be their town's "best-kept secret." Whether you're a pet retailer, groomer, trainer, daycare owner, or animal welfare professional, this episode is packed with actionable advice to help you build visibility, credibility, and long-term growth.

EPISODE NOTES: Stop Being Your Town's Best-Kept Secret: PR & Marketing Lessons from Pet Boss Nation

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Navigating the world of publicity for pets and animal-centric businesses requires a unique blend of passion and strategy. That's the focus of Whisker Report-Pet PR & Publicity-Pet Life Radio Original. Hosted by Whisker Media's own pet PR experts, Mary Tan and Alexane Ricard, along with producer Mark Winter, this podcast offers a weekly deep dive into the mechanics of generating meaningful attention for animals. Whether you're involved in animal welfare, developing pet products, or building a brand as a pet influencer, the conversations here are tailored to your goals. Each episode features a special guest from the field, unpacking real-world case studies, effective tactics, and the nuanced art of crafting a compelling narrative. Listeners will hear candid discussions about what works, what doesn't, and how to build authentic connections in a crowded marketplace. It’s a practical resource for anyone looking to amplify their impact, offering actionable advice beyond generic marketing tips. Tune in for a behind-the-scenes look at the dedication and creativity that drives successful pet publicity, all delivered with the expertise of seasoned professionals who live and breathe this niche every day. This is more than just a podcast; it's a masterclass in advocacy and brand-building for the love of animals.
Author: Language: English Episodes: 44

Whisker Report - Pet PR & Publicity - Pet Life Radio Original
Podcast Episodes
Whisker Report - Episode 17 The PR Playbook for Animal Advocates [not-audio_url] [/not-audio_url]

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This week, Mary and Alex welcome Sarah Bhimani, the strategic communications manager at Animal Humane Society in Golden Valley, Minnesota, one of the largest private shelters in the U.S. Sarah shares her experiences mana…
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