Ep 561: Fred Peterson of Peterson Winery on the (d)Evolution of Soil Health Over the Last 40 years

Ep 561: Fred Peterson of Peterson Winery on the (d)Evolution of Soil Health Over the Last 40 years

Author: Elizabeth Schneider April 30, 2025 Duration: 59:12

Fred Peterson has been making wines in Sonoma County for more than 40 years.  While attending UC Santa Cruz, he took a job in a classmate's family vineyard in Mendocino County and he found his passion. He left Santa Cruz, and used the rest of his GI Education benefits to attend UC Davis.


Photo: Peterson Winery. Credit: Wine for Normal People

 

Fred got his bachelor's degree in Viticulture and Enology in 1978. And after managing vineyards for a large winery in the Central Coast, he moved to the Dry Creek Valley of Sonoma in 1983. That same year, he planted a vineyard and built his house on Bradford Mountain.

 

In 1987, Fred hung a shingle on a red barn off of Lytton Springs Road and Peterson was born. The winery is no longer in the red barn, but it remains an important part of their history and is represented on every wine label with a back drop of Bradford Mountain, where the Peterson Estate Vineyard is located.


Photo: Fred Peterson. Courtesy of Peterson Winery

 

In this (super dorky) show Fred takes us through some of the fascinating history of how philosophies about terroir and soil have changed since he started as a grower and winemaker in the early 1980s and how he has managed to be a leader in sustainable, but not dogmatic sustainable farming and winemaking.  Fred was one of the first voices in Sonoma to promote low intervention farming and winemaking. It shows in the wines!

 

Full show notes and all back episodes are on Patreon. Join the community today!

www.patreon.com/winefornormalpeople

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Elizabeth Schneider hosts Wine for Normal People, a podcast built on the idea that you can enjoy wine deeply without the pretension. It’s for anyone who finds the world of wine intriguing but is put off by the jargon and gatekeeping. Here, conversations about wine are just that-conversations. Elizabeth approaches topics with a fun and straightforward perspective, aiming to spark genuine excitement and help you discover more interesting bottles to enjoy. Roughly half of the episodes feature guests, but these aren’t formal interviews. Instead, they’re relaxed, educational discussions with passionate friends from the wine world, all people Elizabeth knows personally or through close connections. This creates a uniquely authentic and comfortable atmosphere, as if you’re listening in on a chat between friends who happen to know a lot about what’s in your glass. The focus is always on practical knowledge and shared enthusiasm, stripping away the snobbery to make wine feel accessible and endlessly fascinating. Tune into this podcast to hear honest talk about regions, grapes, and tasting, all designed to make your own journey with wine more rewarding and a lot more fun.
Author: Language: English Episodes: 93

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