How to scale a tech business into new markets

How to scale a tech business into new markets

Author: CPA Australia September 15, 2026 Duration: 33:49

Scaling your business is one thing. But expanding it internationally brings a whole other set of challenges. 

This episode features a guest who shares his experience and the realities of scaling a technology business across Australia, New Zealand and Asia. 

You'll gain expert insights on: 

  • Why trust is key when expanding internationally 
  • Why technology can make both good decisions and bad assumptions scale faster 
  • How leadership mindset needs to adapt when entering a new market 
  • Why distributed teams need a shared "one team" approach while adapting locally 
  • How governance and guardrails can speed up AI experimentation 
  • Why treating Asia as a collection of distinct markets matters 
  • What "right to win" means when entering a new market 
  • How presence and engagement can build market relevance 
  • Why trust, respect and longevity are particularly important in Asian markets 
  • Why businesses should learn before making major commitments 
  • How personal and business networks contribute to international growth 

Listen now.  

Host: Elinor Kasapidis, Chief of Policy, Standards and External Affairs, CPA Australia 

Guest: Mitchell Pham, a technology entrepreneur, business leader and advocate for international collaboration between Asia and the West. He is the co‑founder and director of Augen Software Group (now CodeHQ), a technology company operating across New Zealand and Vietnam, and is an Officer of the New Zealand Order of Merit (ONZM), recognised for his contribution to technology, business and international relationships. 

You can learn more about CodeHQ on LinkedIn. 

Loving this episode? 

Listen to more With Interest episodes and other CPA Australia podcasts on YouTube. https://www.youtube.com/@CPAaustralia/podcasts 

And don't forget to click subscribe to the channel for a wide range of content that will help your career. 

CPA Australia publishes four podcasts, providing commentary and thought leadership across business, finance and accounting: 

With Interest https://www.cpaaustralia.com.au/tools-and-resources/podcasts/with-interest 

INTHEBLACK https://www.cpaaustralia.com.au/tools-and-resources/podcasts/intheblack 

INTHEBLACK Out Loud https://www.cpaaustralia.com.au/tools-and-resources/podcasts/intheblack-outloud 

Excel Tips https://www.cpaaustralia.com.au/tools-and-resources/podcasts/excel-tips 

Search for them in your podcast platform. Email the podcast team at podcasts@cpaaustralia.com.au 


Tune in to With Interest for a clear-eyed look at the forces shaping the world of business and finance. Presented by CPA Australia, this weekly discussion moves beyond the headlines to explore the practical implications of change for accounting professionals, business leaders, and anyone with a stake in the economic landscape. You’ll hear from practitioners and experts who break down complex topics in auditing, taxation, and corporate strategy into actionable insights. The conversations in this podcast are grounded in real-world application, whether the subject is a shift in regulatory frameworks, emerging leadership challenges, or broader economic trends. It’s a resource designed to inform your decisions and deepen your understanding of the professional landscape. For those looking to stay current and think critically about their work, With Interest provides a reliable and engaging audio companion. Each episode serves as a timely update and a catalyst for deeper professional reflection, all delivered with the authority and depth you would expect from CPA Australia.
Author: Language: English Episodes: 50

With Interest
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