This is What Inspired Brand Building Really Looks Like w/ CEO & Former NFL Player Chris Hetherington

This is What Inspired Brand Building Really Looks Like w/ CEO & Former NFL Player Chris Hetherington

Author: Aaron Wexler June 29, 2025 Duration: 1:03:34

Episode 96 features former pro NFL player turned CEO of “Fathead” Chris Hetherington! This episode is all about "inspired brand building."

After playing football at Yale and attending Harvard business school, Chris played 11 seasons in the NFL, carving out a career built on grit, adaptability, and relentless work ethic. And now as a successful entrepreneur and CEO of Fathead, Chris brings a rare combination of high-performance mindset and business acumen to the table. In this episode, we unpack what it takes to evolve — mentally, spiritually, and financially — and how he’s using brand identity, growth metrics, and leadership to transform Fathead into a modern legacy brand.

Chris' IG: @cheth44 https://www.instagram.com/cheth44?igsh=bzB2dWRmdzhhbzJ3

Fathead IG: https://www.instagram.com/fathead/?hl=en

Fathead YouTube: www.youtube.com/@fathead

Thank you to Sponsor Blenders Eyewear!

Use Code “WCB20” for 20% off Blenders Sunglasses www.blenderseyewear.com


📚 Buy "The Inspired Athlete": https://amzn.to/3COPbJD

🎧 Listen to "The Inspired Athlete" Audiobook on Audible: https://adbl.co/3KAwqP1

🎸 Check out my music on Spotify: https://spoti.fi/45BhzvT

🎵 Intro/Outro Music by Aaron Wexler: "Small Waves" https://bit.ly/4jOi50M

🎥 Subscribe & Hit the Bell for More Inspiring Content!

📸 Follow us on Instagram: @withinthegamepodcast and check out our website https://www.withinthegame.com/


💬 Comment below: What inspired you most from this episode?


⏰ Timestamps for Easy Navigation:

0:00 - Introduction

1:58 - What is inspired living?

3:27 - Inspired Athlete and Entrepreneur

6:02 - Enthusiastic Leadership

8:35 - Heart Based Leadership

11:44 - Life Lessons From Gary Vee

14:12 - The Role of Spirituality?

15:33 - Book Promotion

16:29 - Perseverance Through Hardship

19:30 - Emotions in Business

22:12 - What Is Culture?

24:29 - Culture Is Contagious

26:24 - Music Promotion

27:07 - Personal and Professional North Star

30:31 - Tracking Key Performance Indicators

33:34 - Brand Energy and Integrity

39:00 - Return on Investment

40:47 - Stretchlyfe Adspot

41:57 - Tech Evolution Within Fathead

46:15 - Fathead in 20 Years

48:13 - Augmented Reality in Sports

49:28 - Gamification

51:58 - Incentivizing the Customer and Building Community

57:27 - Fulfillment in Life

1:00:04 - Collaboration Over Competition

1:02:16 - Outro


Hosted by Aaron Wexler, Within The Game explores the shared mental frameworks of high performers, whether they're on the field, in the boardroom, or navigating daily life. This isn't a typical interview show; it's a deep, practical conversation about the specific, often overlooked tools that fuel sustained inspiration and success. Each episode features candid discussions with a diverse range of guests, from Olympic champions and professional athletes to seasoned coaches and innovative entrepreneurs. The focus is always on the tangible: the routines, mindset shifts, and personal philosophies they actively use to excel under pressure and find meaning in their work. You'll hear how a coach visualizes a game plan, the way an entrepreneur reframes failure, or the mental ritual an athlete relies on before a crucial moment. The aim is to unpack these accessible strategies, demonstrating that the discipline for peak performance isn't confined to a stadium or an office-it's a transferable skill set. By listening to this podcast, you gain a behind-the-scenes look at the psychology of excellence, offering actionable insights that can be applied to your own goals and challenges. It’s about understanding the internal mechanics that drive external results, providing a resource for anyone looking to cultivate resilience, creativity, and a more inspired approach to their own game, whatever that may be.
Author: Language: English Episodes: 100

Within The Game
Podcast Episodes
Craig Levinson - How To Stay Heart-Based as You Build a Personal Brand [not-audio_url] [/not-audio_url]

Duration: 49:37
Buy “The Inspired Athlete” 📖 here: https://amzn.to/3COPbJDDownload "The Inspired Athlete” Audiobook 🎧 on Audible here: https://adbl.co/3KAwqP1Check out my 🎸 on Spotify! https://spoti.fi/45BhzvTIntro/outro music by: Jumbo…
John Speraw - The Art of Inspired Coaching [not-audio_url] [/not-audio_url]

Duration: 1:17:17
Buy “The Inspired Athlete” 📖 here: https://amzn.to/3COPbJDDownload "The Inspired Athlete” Audiobook 🎧 on Audible here: https://adbl.co/3KAwqP1Check out my 🎸 on Spotify! https://spoti.fi/45BhzvTIntro music by: Jumbo is Dr…
Marcellus Wiley - From NFL All-Pro to Independent Content Creator [not-audio_url] [/not-audio_url]

Duration: 1:00:40
Episode 74 features Marcellus Wiley - Marcellus played 10 years in the NFL as a defensive end for the Bills, Chargers, Cowboys, & Jaguars, making it to the pro bowl in 2001 with the Chargers. He’s a sports broadcasting l…