Tamagotchi is born

Tamagotchi is born

Author: BBC World Service December 25, 2025 Duration: 9:43

The Tamagotchi was first released in Japan in 1996 after it was developed by Akihiro Yokoi and his colleagues at his toy development company.

Measuring just a few centimetres long, the egg-shaped digital gadget was home to a series of pixelated alien pets.

Owners had to feed, clean and play with their pets by pressing three tiny buttons. Looking after your Tamagotchi and seeing them evolve was thrilling for many children and its popularity quickly spread from Japan across the world.

Almost 100 million Tamagotchis have been sold in more than 50 countries.

Akihiro Yokoi tells Emily Uchida Finch how the hit toy was born, and the impact its prevalence has had on his life and career.

A Whistledown production.

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(Photo: Tamagotchi. Credit: Yves Forestier/Sygma via Getty Images)


Eye-witness accounts brought to life by archive. Witness History is for those fascinated by and curious about the past. We take you to the events that have shaped our world through the eyes of the people who were there. For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more. Recent episodes explore everything from how the Excel spreadsheet was developed, the creation of cartoon rabbit Miffy and how the sound barrier was broken.We look at the lives of some of the most...
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