From Journalist to Entrepreneur: Ioana Good

From Journalist to Entrepreneur: Ioana Good

Author: Veronica Malolos, CCIM February 17, 2025 Duration: 18:22

In this episode of Women Influencers, I interview Ioana Good, a journalist-turned-entrepreneur who co-founded Find a Rainmaker and Promova, a PR and branding agency. Ioana shares her incredible journey from immigrating to the United States from Romania with her mother and two suitcases to building a thriving career in media, corporate communications, and technology.

Growing up under a communist regime where freedom of speech was restricted, Ioana was drawn to journalism as a way to embrace and protect free expression. She earned a degree in journalism and international affairs from Northeastern University, working for major media outlets such as The Boston Globe, The Orlando Sentinel, and The Boston Phoenix. However, after facing challenges in the newsroom—particularly witnessing gender disparities in field assignments—she transitioned into corporate communications, earning a graduate degree to expand her expertise.

After two decades of working in PR, crisis communications, and branding, Ioana partnered with longtime colleague Adrien Maines to launch Promova, a woman-owned PR and branding agency. Promova, which means “to propel and advance” in both Romanian and Latin, specializes in helping companies leverage technology and data-driven insights to enhance their messaging and strategy. The duo later launched Find a Rainmaker, a software platform designed to analyze behavioral traits that drive business growth.

Ioana's proudest achievement is the internship program she established at Promova, which provides mentorship and career development for students in PR, corporate communication, and legal fields. Having been shaped by the mentorship of others in her own journey, she finds great fulfillment in giving back and helping others launch their careers.

Her advice to aspiring leaders? "You're always going to have challenges, but you just have to remind yourself, what is your mission?”

Connect with Veronica:

https://www.capstackcommercial.com/veronica-malolos-ccim

https://www.linkedin.com/in/veronica-malolos-ccim-401649218/


Connect with Ioana:

https://getpromova.com/

https://www.linkedin.com/company/promova-llc/

https://www.facebook.com/GetPromova

https://www.instagram.com/getpromova/

https://findarainmaker.com/

https://www.linkedin.com/company/find-a-rainmaker/

https://www.instagram.com/findarainmaker/

https://www.linkedin.com/in/ioanagood/

#womeninbusiness #CRE #commercialrealestate #businesspodcast #realestatepodcast #commercialbroker #entrepreneur #CCIM #journalism #igood


Hosted by Veronica Malolos, CCIM-Founder and CEO of Capital Stack Real Estate Group-the Women Influencers podcast moves beyond surface-level success stories to explore the nuanced realities of leadership, ambition, and personal philosophy. Each conversation delves into the practical strategies and formative experiences of women who have shaped their fields, with a particular lens on business and commercial real estate. These are not just interviews; they are deep dives into the decisions, setbacks, and pivotal moments that define a career. Veronica’s background as an operator in the Greater Orlando market informs a grounded, insightful dialogue that resonates whether you’re building a company, navigating a corporate ladder, or redefining your own path. The discussions naturally span categories from concrete business tactics to broader cultural and societal themes, reflecting the multifaceted lives these influencers lead. This podcast serves as a resource for anyone seeking authentic perspective, emphasizing that influence is cultivated through resilience and insight as much as through achievement. Listen for candid reflections on balancing ambition with life’s other demands, the philosophical underpinnings of a leadership style, and the often-unspoken challenges of carving out space in competitive industries. It’s a series dedicated to amplifying voices that not only succeed but also thoughtfully pave the way for others.
Author: Language: English Episodes: 100

Women Influencers
Podcast Episodes
Rising from Tragedy: Jessica Aksu’s Journey [not-audio_url] [/not-audio_url]

Duration: 21:01
In this episode of Women Influencers, I sit down with Jessica Aksu, Principal at T&G Constructors, whose story is rooted in resilience, transformation, and strength. Born and raised in Central Florida, Jessica is the dau…
Stephen Bittel: Leading Terranova & Empowering Women [not-audio_url] [/not-audio_url]

Duration: 27:02
In this episode of Women Influencers, I sit down with Stephen Bittel, the founder of Terranova, an opportunistic alternative investment firm with a core focus on U.S. real estate. Stephen shares his journey from his humb…
Arleen Garza’s Journey to Real Estate Success [not-audio_url] [/not-audio_url]

Duration: 21:15
In this episode of Women Influencers, I sit down with Arleen Garza, co-founder of REEP Equity, a multi-family investment firm based in San Antonio, Texas. Arleen grew up in a large family in West Texas, where she learned…
Mia-Belle Berrios: Coach, Mentor, Trailblazer [not-audio_url] [/not-audio_url]

Duration: 20:24
In this episode of Women Influencers, I sit down with Mia-Belle Berrios, the head coach of the girls' wrestling team at Tohopekaliga High School in Kissimmee, Florida. Mia's journey into the male-dominated world of wrest…
Answering My Guests' Questions Part 9 [not-audio_url] [/not-audio_url]

Duration: 7:24
This week on Women Influencers, we compiled three of the great questions my guests have asked me. I am honored to have the opportunity to chat with amazing, influential women on the podcast and it is always an honor to c…
Sandy Tush: Building Leaders Worth Following [not-audio_url] [/not-audio_url]

Duration: 19:24
In this episode of Women Influencers, I speak with Sandy Tush, Executive in Residence at Milestone Leadership, about her journey in leadership development. Sandy grew up on a Kansas farm and initially pursued engineering…
Jenny Fielding: Investing in Global Innovation [not-audio_url] [/not-audio_url]

Duration: 16:16
In this week’s phenomenal episode of Women Influencers, I speak with Jenny Fielding, founder and investor at Everywhere Ventures and author of Venture Everywhere. Jenny shares her unconventional journey from law school a…
Siew Ting Foo: Leading with Purpose [not-audio_url] [/not-audio_url]

Duration: 19:49
In this episode of Women Influencers, I had the pleasure of interviewing Siew Ting Foo, Asia's most influential and purposeful CMO. Siew Ting is a global Fortune 100 executive and a leader in human-centric transformation…
Answering My Guests' Questions Part 8 [not-audio_url] [/not-audio_url]

Duration: 5:18
This week on Women Influencers, we compiled three of the great questions my guests have asked me. I am honored to have the opportunity to chat with amazing, influential women on the podcast and it is always an honor to c…
Danita Cummins: Navigating Faith, Leadership, and Purpose [not-audio_url] [/not-audio_url]

Duration: 21:21
In this episode of Women Influencers, I interview Danita Cummins, a business strategist for faith-driven leaders and the author of Promise Over Purpose. Danita shares her inspiring journey, from growing up in Oklahoma in…