How to Craft and Message the Connects with Your Ideal Customer (WCP 485)

How to Craft and Message the Connects with Your Ideal Customer (WCP 485)

Author: Clay Conry January 6, 2026 Duration: 59:31

It is very easy to get the cart before the horse and spend all our time picking colors and fonts and never think about a message that will connect with our ideal customer. Matt Stone is here to help us avoid this trap. He talks us through our marketing strategy, our message, and finally how we should think about our branding.

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Matt's Previous Episode:

Ep. 431 Matt Stone – How to Find Your Ideal Customer


Clay Conry hosts Working Cows-Regenerative Ranching to Maximize Profitability and Soil Health, a conversation grounded in the daily realities of running a ranch as a business. This isn't just theory; it's a practical dialogue for those whose livelihoods are tied to the land. Each episode delves into the interconnected management of four critical assets: the Land, the Animals, the Money, and the People. The goal is straightforward yet profound-to explore how regenerative practices can simultaneously heal the soil and improve the bottom line. You’ll hear from experienced ranchers and other leaders who share tangible strategies for better stockmanship, financial decision-making, and leadership on and off the range. The underlying purpose of the podcast is to glorify God by creating this essential platform for knowledge exchange. Listeners tuning in will find honest discussions about increasing operational effectiveness, ensuring that the stewardship of their resources leads to greater resilience and profitability. It’s for anyone ready to move beyond conventional thinking and discover how a regenerative approach impacts every facet of a ranching operation, from earthworms to economics.
Author: Language: en-us Episodes: 100

Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health
Podcast Episodes
Practical Tips for Regenerative Hay Making (WCP 445) [not-audio_url] [/not-audio_url]

Duration: 1:07:02
We often think that hay making and land regeneration are at odds. That doesn't have to be the case if we are intentional with our approach to hay making. John Hays and Jeremy Sweeten of Understanding Ag join me to discus…
Regenerating Hay Fields (WCP 444) [not-audio_url] [/not-audio_url]

Duration: 1:03:58
When it comes to regenerating landscapes hay fields present a particular set of challenges. Keith Berns of Green Cover Seed joined me to share what he has seen work well in helping those hay fields improve using cover cr…
Does Regenerative Agriculture Work in Northern Environments (WCP 443) [not-audio_url] [/not-audio_url]

Duration: 48:03
Northern Environments can be challenging. From ice and snow to bitter cold temperatures there are a different set of challenges in the North. Blain Hjertaas and Michael Thiele of Understanding Ag have a lot of experience…
How Dung Beetles Help Make Use of Cow Poop (WCP 442) [not-audio_url] [/not-audio_url]

Duration: 59:54
Cow poop is an ecosystem unto itself. There are many insects and other organisms living in a dung pat that can help us to make use of the nutrients excreted out of the back end of a cow. Dr. Ryan Schmid shares with me wh…
How People Help You Escape the Entrepreneurial Trap (WCP 441) [not-audio_url] [/not-audio_url]

Duration: 52:47
You will go farther with people than you can go by yourself. To succeed with people you will need to build different skills than it takes to manage grass, money, and livestock. Josh Kerpan is seeking to equip ranchers wi…
Beef Genetics That Help Fight Global Hunger (WCP 440) [not-audio_url] [/not-audio_url]

Duration: 1:02:48
America is a global leader in agriculture. Our influence has an incredibly broad reach. The problem with that is most places around the world don't have the infrastructure and supply chains to support feeding cattle like…
How AMP Grazing Drives Profitability Even in the Midwest (WCP 439) [not-audio_url] [/not-audio_url]

Duration: 1:09:13
The Midwest can be a difficult place to graze for a host of reasons. The competitiveness of the cash rent market, parasite load, mud, forage quality, and many other issues face those seeking to profitably graze in this r…