Why Customers Say Yes to a Purchase Decision (WCP 481)

Why Customers Say Yes to a Purchase Decision (WCP 481)

Author: Clay Conry December 24, 2025 Duration: 1:23:14

There is a lot that goes into someone making a decision to make a purchase. How do we understand the driving factors that move people toward purchase decision and make sure that we are prepared to meet them with a product when they are ready? We answer these questions and more in this conversation with Shane Barber of Barber industries. We answer these questions by discussing the lessons Shane has learned in selling his Storage Drinker.

Thanks to our Studio Sponsor, Understanding Ag!

Head over to UnderstandingAg.com to book your consultation today!

Sponsor:

RogueFoodConference.com (Use Code Cows30 $30 off your ticket)

Contact Shane:

(605)381-2525

Relevant Links:

Science of Persuasion


Clay Conry hosts Working Cows-Regenerative Ranching to Maximize Profitability and Soil Health, a conversation grounded in the daily realities of running a ranch as a business. This isn't just theory; it's a practical dialogue for those whose livelihoods are tied to the land. Each episode delves into the interconnected management of four critical assets: the Land, the Animals, the Money, and the People. The goal is straightforward yet profound-to explore how regenerative practices can simultaneously heal the soil and improve the bottom line. You’ll hear from experienced ranchers and other leaders who share tangible strategies for better stockmanship, financial decision-making, and leadership on and off the range. The underlying purpose of the podcast is to glorify God by creating this essential platform for knowledge exchange. Listeners tuning in will find honest discussions about increasing operational effectiveness, ensuring that the stewardship of their resources leads to greater resilience and profitability. It’s for anyone ready to move beyond conventional thinking and discover how a regenerative approach impacts every facet of a ranching operation, from earthworms to economics.
Author: Language: en-us Episodes: 100

Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health
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