204: How Lead Cookie is Navigating the Evolution of Outbound with Isaac Marsh

204: How Lead Cookie is Navigating the Evolution of Outbound with Isaac Marsh

Author: Jake Jorgovan August 16, 2021 Duration: 32:50
Working Without Pants - Creative Entrepreneurship
ArtsBusinessCareersDesign

Many outbound agencies focus on delivering high quantities of leads but leave much to be desired in regards to the quality of those leads. 

Though playing the numbers game can work to an extent, we believe there are better outbound strategies that reduce the risk of damaging your agency's reputation and at the same time bring qualified leads to your clients.

In the new episode of the Working Without Pants podcast, Isaac Marsh, Partner at Leader Cookie, joins me to explore how we have seen the outbound industry evolve and how agencies should be thinking about outbound.

We discuss the issue of misaligned expectations between agencies and their clients regarding the results clients want to achieve. These agencies promise a certain amount of leads, but this number is really just a vanity metric. To serve clients best, you need to understand their true needs and develop a campaign that puts them in front of their ideal clients.

We also describe why outbound has more benefits than just closing deals in a short amount of time. These benefits include getting precise on your ideal clients, expanding your network of influence, and creating a long-term pipeline of potential clients.

 

Want to work with me as an advisor? Visit jake-jorgovan.com/coaching

 

Resources:


For anyone running a creative agency or building a consulting practice, the daily hustle involves far more than just doing great work-it's about building a sustainable business on your own terms. Working Without Pants-Creative Entrepreneurship digs into that reality with host Jake Jorgovan. Instead of abstract theory, this podcast focuses on the tangible strategies and conversations that actually lead to landing better clients and more fulfilling projects. Jorgovan sits down with practitioners who have been in the trenches, people like Brennan Dunn, Brent Weaver, Kai Davis, and Blair Enns, to dissect what works now. You'll hear specific stories about pricing, positioning, sales conversations, and the operational shifts that allow a solo practitioner or small team to thrive without burning out. The discussions are grounded in the intersecting worlds of arts, business, and design, recognizing that creative entrepreneurship requires a unique blend of vision and commercial savvy. Tune in for a candid exchange of ideas that feels more like a mastermind session than a formal interview, all aimed at helping you refine your offer and reclaim your time. This is a resource for those ready to move beyond just being busy and build a business that truly works.
Author: Language: English Episodes: 100

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Working Without Pants - Creative Entrepreneurship
Podcast Episodes
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