Part 1 - Why Launch a B2B Podcast

Part 1 - Why Launch a B2B Podcast

Author: Jake Jorgovan March 2, 2021 Duration: 20:14

The biggest myth around starting a podcast is that you need to build a large following in order to be successful. Building an audience is part of the equation, but it is far from the greatest value driver of starting a podcast.

In this episode of the Working Without Pants Podcast, I describe why the number one value driver from podcasting is how it amplifies your ability to network with strategic partners, prospects, and influencers.

I discuss why it's easier than you think to get high level guests on your podcast, and how these engagements lead to lasting relationships built on trust.

I also walk through the other reasons why starting a podcast is valuable, including how it positions you as an authority, leads to speaking opportunities, allows you to repurpose your material into other social content, and generates inbound leads.

If starting a podcast has ever been on your mind, this episode and the following episodes in this series are for you.

 

This episode is brought to you by Content Allies

Content Allies helps B2B companies launch revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle EVERYTHING else. 

From show strategy and guest outreach, to audio production and podcast syndication. We do it all.

With packages starting at $3k per month, we make podcasting an ideal growth channel for you. 

Learn more and say hello at ContentAllies.com


For anyone running a creative agency or building a consulting practice, the daily hustle involves far more than just doing great work-it's about building a sustainable business on your own terms. Working Without Pants-Creative Entrepreneurship digs into that reality with host Jake Jorgovan. Instead of abstract theory, this podcast focuses on the tangible strategies and conversations that actually lead to landing better clients and more fulfilling projects. Jorgovan sits down with practitioners who have been in the trenches, people like Brennan Dunn, Brent Weaver, Kai Davis, and Blair Enns, to dissect what works now. You'll hear specific stories about pricing, positioning, sales conversations, and the operational shifts that allow a solo practitioner or small team to thrive without burning out. The discussions are grounded in the intersecting worlds of arts, business, and design, recognizing that creative entrepreneurship requires a unique blend of vision and commercial savvy. Tune in for a candid exchange of ideas that feels more like a mastermind session than a formal interview, all aimed at helping you refine your offer and reclaim your time. This is a resource for those ready to move beyond just being busy and build a business that truly works.
Author: Language: English Episodes: 100

Working Without Pants - Creative Entrepreneurship
Podcast Episodes
Part 2 - How to Build Your B2B Podcast Production Team [not-audio_url] [/not-audio_url]

Duration: 17:07
Any great podcast is backed by a full podcast production team. From conceptualizing your strategy all the way through publishing and promoting a finished product, there are many moving parts that need to be organized. Ty…
191:  Building for a Lucrative Exit with Ryan Tansom [not-audio_url] [/not-audio_url]

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190:  Running 9 companies at the same time with David Henzel [not-audio_url] [/not-audio_url]

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This week's episode compliments last week's chat with Dave Schneider. David Henzel is the CEO of Upcoach and co-owner of an impressive amount of businesses he runs with Dave Schneider. David has been a huge inspiration t…
189: Selling your first company with Dave Schneider [not-audio_url] [/not-audio_url]

Duration: 42:22
On today's show, I sit down with Dave Schneider of Ninja Outreach. We discuss what it's like to sell a company, and Dave shares how his journey with Ninja Outreach led him to create Shortlist, a marketing agency. If you'…
188: Why entrepreneurs should take more vacations [not-audio_url] [/not-audio_url]

Duration: 12:45
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187: Building a market research firm with Sarah Weise [not-audio_url] [/not-audio_url]

Duration: 38:39
Today I chat with Sarah Weise of BIXA Research, a marketing research firm with clients like Google and other prominent Fortune 500 companies. I came across Sarah while I was doing my own research into... marketing resear…
186: Building a performance-based marketing agency with Adam Weiler [not-audio_url] [/not-audio_url]

Duration: 41:44
On this week's episode, I have a chat with performance-based Amazon expert Adam Weiler of Sunken Stone. Sunken Stone is an Amazon consulting partner doing brand management services that help companies selling Amazon prod…
185: Rethinking success with Doug Holladay [not-audio_url] [/not-audio_url]

Duration: 44:41
On this show I have a chat with Doug Holladay, the CEO of PathNorth and author of Rethinking Success. We're super lucky to have Doug on the show today, he's highly successful and has a fascinating story that sees him sur…
184: The slow build of a SaaS product with Jeroen Corthout [not-audio_url] [/not-audio_url]

Duration: 46:04
In this episode, I sit down with Jeroen Corthout of Salesflare, a CRM SaaS product. Jeroen has great insights to share about his journey in building a sustainable software company. In light of starting my first software…
183: Building an outbound training company with Jason Bay [not-audio_url] [/not-audio_url]

Duration: 50:05
On this episode of the Working Without Pants podcast, I have a chat with my friend Jason Bay of Blissful Prospecting. Outbound Prospecting SER world. Jason and I have been working in the space outbound prospecting, SER s…