21.08: Setting Expectations

21.08: Setting Expectations

Author: Mary Robinette Kowal, DongWon Song, Erin Roberts, Dan Wells, and Howard Tayler February 22, 2026 Duration: 22:14
In this episode, we explore what it really means to set reader expectations at the beginning of a story. We talk about how openings communicate the shape of what’s to come — from genre and tone to the kind of emotional ride we’re inviting our readers onto. We dig into practical tools for building reader trust early: making (and fulfilling) small promises, letting readers feel clever, answering questions before raising bigger ones, and controlling tone so the story delivers on what it signals. Because when readers check the label on page one, we want to be sure we can deliver. Homework: Review the first chapter of your work in progress and make a list of all the story promises you’ve made. Keep that list somewhere visible so you can track how—and when— you fulfill them. ANNOUNCEMENTS: FEBRUARY 15th: Cruise Prices Increase The final WXR cruise sets sail for Alaska in September 2026—get your tickets now before prices increase on February 15th! Credits: Your hosts for this episode were Erin Roberts, DongWon Song, and Mary Robinette Kowal. It was produced by Emma Reynolds, recorded by Marshall Carr, Jr., and mastered by Alex Jackson. Join Our Writing Community! Writing Retreats Newsletter Patreon Instagram Threads Bluesky TikTok YouTube Facebook Our Sponsors: * Check out HomeServe and use my code homeserve.com/excuses for a great deal: https://www.homeserve.com * Check out Talkiatry and use my code Talkiatry.com/WX for a great deal: https://www.talkiatry.com Support this podcast at — https://redcircle.com/writing-excuses2130/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

It’s a common piece of advice: if you want to be a writer, you should write. But what happens when you’re staring at the blank page, or when the business side of publishing feels like a maze? That’s where Writing Excuses comes in. Each week, hosts Mary Robinette Kowal, DongWon Song, Erin Roberts, Dan Wells, and Howard Tayler gather not just to talk about writing, but to dissect it. They move quickly, respecting your time while packing episodes with actionable discussions on technique, from character voice to plot structure. But this podcast understands that a writing life isn’t just about craft-it’s also a career. So conversations naturally pivot to the practicalities of the business, navigating careers, and sustaining creativity in a demanding field. You’ll hear five distinct professional perspectives blending into a single, focused conversation designed to get you past excuses and back to your work. It’s like a regular, invigorating workshop session delivered directly to you, meant to equip you with tools for both your manuscript and your professional path.
Author: Language: en-us Episodes: 500

Writing Excuses
Podcast Episodes
17.14: Structuring for Disordered or Order-less Reading Order [not-audio_url] [/not-audio_url]

Duration: 21:19
Your Hosts: Dan Wells, Mary Robinette Kowal, Peng Shepherd, and Howard Tayler Guest host Peng Shepherd leads our discussion of "order-less reading order" (after we get past the business of "having too much fun with the e…
17.13: Structuring Around a Thing [not-audio_url] [/not-audio_url]

Duration: 19:35
Your Hosts: Dan Wells, Mary Robinette Kowal, Peng Shepherd, and Howard Tayler Our exploration of sub- and micro-structures continues with guest host Peng Shepherd. This week we're talking about how a story can be structu…
17.12: Structuring a Story Within a Story [not-audio_url] [/not-audio_url]

Duration: 20:45
Your Hosts: Dan Wells, Mary Robinette Kowal, Peng Shepherd, and Howard Tayler One common structure—both macro and micro—is the "story within a story," or "framing story" structure, and yet somehow we've never really expl…
17.11: Structuring with Multiple Timelines [not-audio_url] [/not-audio_url]

Duration: 19:56
Your Hosts: Dan Wells, Mary Robinette Kowal, Peng Shepherd, and Howard Tayler Guest host Peng Shepherd continues to lead our exploration of sub- and micro-structures by taking us into the scaffolding of in media res, fla…
17.10: Structuring with Multiple POVs [not-audio_url] [/not-audio_url]

Duration: 18:13
Your Hosts: Dan Wells, Mary Robinette Kowal, Peng Shepherd, and Howard Tayler In our second micro-structure episode, Peng Shepherd leads us into an exploration of the ways in which the use of multiple point-of-view chara…
17.9: Let’s Talk About Structure [not-audio_url] [/not-audio_url]

Duration: 17:49
Your Hosts: Dan Wells, Mary Robinette Kowal, Peng Shepherd, and Howard Tayler We're beginning another eight-episode deep-dive series, and this time it's a fresh approach to story structure, led by our guest host Peng She…
17.8: The Alchemy of Creativity [not-audio_url] [/not-audio_url]

Duration: 20:17
Your Hosts: Howard Tayler, Kaela Rivera, Sandra Tayler, and Megan Lloyd How do you translate things from the spark of inspiration into a work that someone else can consume? Like, instead of turning a movie into a book, y…
17.7: Dissecting Influence [not-audio_url] [/not-audio_url]

Duration: 19:40
Your Hosts: Howard Tayler, Kaela Rivera, Sandra Tayler, and Megan Lloyd What are your influences? What pieces of art, music, literature, or other media have inspired you? In this episode we'll talk about making that insp…
17.6: Hitting Reset Without Getting Hit Back [not-audio_url] [/not-audio_url]

Duration: 21:03
Your Hosts: Howard Tayler, Kaela Rivera, Sandra Tayler, and Megan Lloyd Oh no! You're in the middle of a thing (a novel, a series, a career) and you suddenly realize that the expectations you set early on are not the exp…
17.5: The Promise of the Brand [not-audio_url] [/not-audio_url]

Duration: 23:56
Your Hosts: Howard Tayler, Kaela Rivera, Sandra Tayler, and Megan Lloyd Your brand—your name, the cover art for your book, and even the typeface for the title—set expectations for the book's contents. That advice about n…