21.08: Setting Expectations

21.08: Setting Expectations

Author: Mary Robinette Kowal, DongWon Song, Erin Roberts, Dan Wells, and Howard Tayler February 22, 2026 Duration: 22:14
In this episode, we explore what it really means to set reader expectations at the beginning of a story. We talk about how openings communicate the shape of what’s to come — from genre and tone to the kind of emotional ride we’re inviting our readers onto. We dig into practical tools for building reader trust early: making (and fulfilling) small promises, letting readers feel clever, answering questions before raising bigger ones, and controlling tone so the story delivers on what it signals. Because when readers check the label on page one, we want to be sure we can deliver. Homework: Review the first chapter of your work in progress and make a list of all the story promises you’ve made. Keep that list somewhere visible so you can track how—and when— you fulfill them. ANNOUNCEMENTS: FEBRUARY 15th: Cruise Prices Increase The final WXR cruise sets sail for Alaska in September 2026—get your tickets now before prices increase on February 15th! Credits: Your hosts for this episode were Erin Roberts, DongWon Song, and Mary Robinette Kowal. It was produced by Emma Reynolds, recorded by Marshall Carr, Jr., and mastered by Alex Jackson. Join Our Writing Community! Writing Retreats Newsletter Patreon Instagram Threads Bluesky TikTok YouTube Facebook Our Sponsors: * Check out HomeServe and use my code homeserve.com/excuses for a great deal: https://www.homeserve.com * Check out Talkiatry and use my code Talkiatry.com/WX for a great deal: https://www.talkiatry.com Support this podcast at — https://redcircle.com/writing-excuses2130/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

It’s a common piece of advice: if you want to be a writer, you should write. But what happens when you’re staring at the blank page, or when the business side of publishing feels like a maze? That’s where Writing Excuses comes in. Each week, hosts Mary Robinette Kowal, DongWon Song, Erin Roberts, Dan Wells, and Howard Tayler gather not just to talk about writing, but to dissect it. They move quickly, respecting your time while packing episodes with actionable discussions on technique, from character voice to plot structure. But this podcast understands that a writing life isn’t just about craft-it’s also a career. So conversations naturally pivot to the practicalities of the business, navigating careers, and sustaining creativity in a demanding field. You’ll hear five distinct professional perspectives blending into a single, focused conversation designed to get you past excuses and back to your work. It’s like a regular, invigorating workshop session delivered directly to you, meant to equip you with tools for both your manuscript and your professional path.
Author: Language: en-us Episodes: 500

Writing Excuses
Podcast Episodes
16.7: To Series, or Not to Series [not-audio_url] [/not-audio_url]

Duration: 19:29
Your Hosts: Dan, Erin, Brandon, Howard Let's look a the business considerations of whether that thing you're writing is a standalone story, or part of a series. The factors are complex, and a single factor (like, say dis…
16.6: Building Your Brand [not-audio_url] [/not-audio_url]

Duration: 18:28
Your Hosts: Dan, Erin, Brandon, and Howard Branding, in marketing terms for writers, is the process of establishing a recognizable identity—a brand— for you and your works in the marketplace of readers, and people who bu…
16.5: Pros and Contracts [not-audio_url] [/not-audio_url]

Duration: 32:18
Your Hosts: Dan, Mary Robinette, Brandon, and Erin Here's our deep dive into the subject of contracts in the publishing business. We can only go so deep during a fifteen-minute episode, so we ran about twice as long as u…
16.4: Networking [not-audio_url] [/not-audio_url]

Duration: 25:45
Your Hosts: Dan, Mary Robinette, Erin, Brandon, and Howard Networking is an invaluable part of any business, and the business of writing is no exception. In this episode we'll talk about how to do it effectively, genuine…
16.3: Publishing Pitfalls [not-audio_url] [/not-audio_url]

Duration: 20:04
Your Hosts: Dan, Erin, Howard, and Brandon Erin Roberts joins us for our third installment in Brandon's business-of-writing series. In this episode we're covering pitfalls and common problems—including some predatory pra…
16.02: Publishers Are Not Your Friends [not-audio_url] [/not-audio_url]

Duration: 19:18
Your Hosts: Dan, Mary Robinette, Howard, and Brandon It sounds like a mean thing to say, but it's not a wrong thing to say. A publisher is a corporation, and a corporation doesn't have friends. It has contractual relatio…
16.01: Your Career is Your Business [not-audio_url] [/not-audio_url]

Duration: 22:00
Your Hosts: Dan, Mary Robinette, Howard, and Brandon Welcome to 2021, and Season 16 of Writing Excuses. This year we're dividing the year into "master classes" or "intensive courses." We're kicking it off with Brandon's…
15.50: Juggling Ensembles [not-audio_url] [/not-audio_url]

Duration: 18:46
Your Hosts: Brandon, Victoria, Dan, and Howard Our listeners have asked about how we handle managing a large cast of characters. This is something we've all struggled with, and sometimes we've failed at it pretty spectac…