How To Improve Cohort Retention with David Lieb | Startup School

How To Improve Cohort Retention with David Lieb | Startup School

Author: Y Combinator November 16, 2024 Duration: 29:22

At YC our motto is make something people want. But how do you actually know if you’ve accomplished that in the early days? One of the best ways to measure successful growth is a concept called cohort retention, which tracks the fraction of new users that come back time and time again to use your product. In this episode of Startup School, YC Group Partner David Lieb explains how to define cohorts, track active users and determine the appropriate time frame for measuring successful retention rates.


Behind every successful startup is a story, and the Y Combinator Startup Podcast is where those stories are told in full. This isn't about polished theory; it's the raw, practical conversation happening between founders who have been in the trenches and the Y Combinator partners who advise them. You'll hear directly from people who have navigated the chaotic journey from a flicker of an idea to building a company that scales, discussing not just their victories but, more importantly, the hard lessons and tactical decisions that aren't found in any textbook. Each episode feels like a candid office-hours session, stripping away the hype to focus on the real work of making something people actually want. For anyone curious about the mechanics of building a technology company-the early uncertainties, the pivotal moments, and the relentless focus on execution-this podcast offers an unfiltered look at the craft. Tune in for genuine insights from the frontlines, where the focus remains squarely on the art and science of building things that matter.
Author: Language: en-us Episodes: 100

Y Combinator Startup Podcast
Podcast Episodes
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