Your Day Off @Hairdustry; A Podcast about the Hair Industry!
Why doing hair led to a viral merch empire đ„
What if your next merch idea isnât randomâitâs your whole brand?
This week's Hairdustry x Beauty Launchpad collab celebrates bold stylists building more than just client lists.
Meet Lex Ruggiero (@lexruggiero)âcreator of @hotgirlshairâwho turned a spontaneous thought into a sell-out merch line that changed everything.
đ Co-Host: Gabby Bach @gabbymarieedits
đ 2nd Co-Host: Sophia Smith @bysophiasmith
Youâll hear:
â How one selfie and a TikTok blew up her brand overnight
â Why she trademarked on day one (and how she handles knockoffs at the airport đ)
â The real reason being an independent stylist unlocked her creativity
â How systems (and self-trust) helped her scale both hair + merch
â Why âhot girls hairâ is more than a vibeâitâs a movement
And it all started with a shirt she made for herself.
But it turned into something way bigger.
Therefore, if you've got ideas and the guts to chase themâLex's story will light a fire under you.
đ§ Complete Podcast Video available on your @spotify App @spotifypodcasts
Your Day Off Podcast: Season 8, Episode 28 â Lex Ruggiero â Hot Girls Hair
#hotgirlshair #stylistmerch #beautylaunchpad #independentstylist