Behind the scenes of the 2026 Pet Business Content Planner launch

Behind the scenes of the 2026 Pet Business Content Planner launch

Author: Rachel Spencer April 14, 2026 Duration: 28:35
Your pet business, Your way
BusinessAnimalsEntrepreneurshipFamilyKidsKids & FamilyMarketingPets

Are you planning to launch a new product or service and want to get an idea of what to expect?

This episode is a behind the scenes account of launching my Pet Business Content Planner for 2026.

This is a product I created in 2025, so this year was the second year and I wanted to put this episode out to give an insight into the work involved.

I'm sharing a 'warts and all' insight into my planner launch as I think hearing how it's actually gone - the wobbles, the grit, the moments of doubt - is more helpful than a polished success story.

If you'd like to listen in to me talk very openly about the experience, this episode is for you.

Topics and timings in this episode:

0.00 – Episode introduction and what this behind-the-scenes is about.

1.40 – Why I created a planner and how planning supports my clients.

3.15 – The first planner, why I wanted it to be different and the scrappy 2025 launch.

5.40 – Developing the 2026 planner.

8.20 – The different elements of the planner this year, including the 12 'Words for when' exercises.

9.45 – Sourcing awareness days and collaborating with my designer Kate Hendry on the structure.

11.25 – PR and media coverage I secured for this year’s planner launch.

13.15 – Talks, workshops and collaborations I did with pet industry communities.

15.05 – My charity campaign for StreetVet.

17.00 – Email campaigns, sales, pricing changes and deciding to let people “choose what you pay.”

18.50 – Coping with slower sales, social media overwhelm and the role of AI.

19.10 – Remembering my dad and keeping going when things are tough.

20.40 – My Costa Coffee wobble with Maria and remembering my belief in the planner.

22.30 – Creating the Planner Club: co‑working, quarterly planning and accountability.

23.55 – Feedback from Elizabeth and how the Planner Club helps pet business owners.

24.06 – Thank yous to everyone who helped shape and support the planner.

To order a planner head here: https://rachelspencer.co.uk/shop/

Further reading/listening

Should you buy my Pet Business Content Planner

How to use the Pet Business Content Planner

How to create a Pet Business Social Media Calendar

How to create a repeatable content plan

The rollercoaster of running a business

The confidence experiment and how to be more brave

Building habits in your pet business you can stick to

Creating a plan that matches your strengths, skills, goals and values


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

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Your pet business, Your way
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