Harnessing your strengths to grow a pet business you love with Sasha Louise Smith

Harnessing your strengths to grow a pet business you love with Sasha Louise Smith

Author: Rachel Spencer May 28, 2024 Duration: 46:37

Can playing to your strengths rather than focusing on your challenges help you feel more comfortable with self-promotion?

Sasha Louise Smith, a life coach supporting dog professionals, says embracing what makes you unique can help your business thrive, on your own terms.

Sasha has worked in the dog industry since 2015, as a walker, trainer and dog boarder.

She decided to train as a coach after experiencing burnout and benefiting from a mentor herself, Christina Cass from Epic Dog.

Now an accredited coach, Sasha specialises in supporting neurodivergent clients, both diagnosed and undiagnosed, to help them navigate the challenges they face.

From managing hyperfocus and loss of interest to dealing with Rejection Sensitivity Dysphoria, Sasha shares practical strategies to play to your strengths.

Whether you have an ADHD diagnosis or simply find yourself constantly starting new projects only to abandon them, this chat will help you see your differences can be your superpowers.

Sasha's approach is all about embracing your individuality, creating systems and processes that work for you, and tapping into the support you need to thrive.

In this episode, you'll gain lots of great advice about making life easier and being kinder to yourself as a business owner.

Listen in on the player link below and connect with Sasha on social media on the links at the bottom of this post and let her know your thoughts on this chat.

Key topics and timings in this episode:

1:53 - Sasha's background as a life coach and small business mentor in the dog industry since 2020.

2:31 - Why Sasha set up her own pet business in 2015 and how her rescue work, especially with border collies, developed her practical skills.

4:59 - How finding a mentor in 2018 after a breakdown impacted her business and led her to step away from the training aspect of her dog business.

5:57 - Why Sasha decided to focus on coaching and community support and joined Epic Dog as their community manager.

6:44 - Supporting trainers in the 2020 lockdown and how this shaped her decision to expand her skills and qualifications to help business owners.

11:23 - How Sasha's ADHD diagnosis in 2021 shaped her training experience and inspired her to seek out the right qualifications for her coaching and mentoring.

14:56 - Sasha's advice on how to go about finding the right coach or mentor.

10:25 - Sasha's personal experience of mental health challenges and how she went about gaining a formal ADHD diagnosis.

24:12 - The three different types of ADHD and Sasha's approach to working with neurodivergent clients.

29:57 - Common challenges Sasha's clients face, like starting and losing interest in projects, experiencing Rejection Sensitivity Dysphoria, and feeling overwhelmed.

34:36 - Sasha's perspective on the diverse qualities her clients bring to their businesses and why a neurodivergent diagnosis can be empowering.

37:05 - Sasha's advice on finding the right ways to take care of yourself and your emotional wellbeing, and why it's okay to ask for support, whether through coaching or therapy.

39:24 - Why you don't need a diagnosis to access educational resources if you're relatiing with some of the topics Sasha talks about.

43:06 - Why it's okay to not be firing on all cylinders all the time and how your mental health can impact your capacity.

44:35 - How to connect with Sasha on social media if you'd like to learn more.

Links mentioned in this episode:

Find Sasha on Facebook: www.facebook.com/Coachingbysashalouisesmith

Sign up for Sasha’s newsletter here: https://mailchi.mp/coachingbysashalouisesmith/stay-in-touch 

And learn more about her services here: 

https://store.adhduk.co.uk/product/coaching-by-sasha-life-coach-and-mentor

Further listening

Why I trained as an accredited coach and what that means for your pet business

What’s your pet business culture?

Jane Ardern on putting you first in your pet business


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
Podcast Episodes
Get your pet business in the press in five simple steps [not-audio_url] [/not-audio_url]

Duration: 28:32
Is getting some press coverage something you’d love to achieve for your pet business?You might see other people in the industry getting brilliant media coverage and wonder ‘how do they do it?’Well, the good news is you d…
How to create a repeatable content plan for your pet business [not-audio_url] [/not-audio_url]

Duration: 24:50
Would you love to feel calm and in control of your content?Does it sometimes feel like you're constantly scrambling for ideas, or vanishing off social media when life gets busy?The good news is, you don’t need to chase t…
How to become a person who plans (without changing your personality) [not-audio_url] [/not-audio_url]

Duration: 22:43
Would you love to become the kind of person who plans?Are you fed up of feeling like you have so much going on that you can't keep up, and like the idea of a more calm way of working?The good news is that you don't need…
A simple content plan to cover SEO, social media and your newsletter [not-audio_url] [/not-audio_url]

Duration: 19:12
Are you looking for a simple planning system that can cover your SEO, social media and email marketing?Maybe you'd love to create one piece of content that you can use for all three, and know that your business is showin…
Why connection is my word for 2026 - and how to choose yours [not-audio_url] [/not-audio_url]

Duration: 23:05
Do you choose a word for the year? Or are you thinking about yours for 2026? Each year, I choose a word to guide how I want to feel and how I want to work and this year it’s Connection.In the past, it's been Calm and Spa…
Why I'm raising my prices in 2026 – and why you might want to too [not-audio_url] [/not-audio_url]

Duration: 28:32
Are you thinking of putting up your pricess in 2026?If you're a pet business owner who struggles with charging fairly, overdelivers, and feels awkward about pricing - this episode is for you.I share what my current offer…
You need to versus what do you need? [not-audio_url] [/not-audio_url]

Duration: 24:14
When you run a business, it can feel like you’re constantly bombarded with new things you need to be doing.You wear plenty of hats anyway, from doing the actual work, to social media, your accounts, keeping on top of you…
12 planning lessons for 2026 [not-audio_url] [/not-audio_url]

Duration: 22:47
Are you already feeling like you’ve got a plan for 2026 or looking for some inspiration?If it’s the latter then carry on reading because in this post and podcast episode, I’m sharing 12 lessons from the online planning d…