How to get your Pet Business Content Cracked

How to get your Pet Business Content Cracked

Author: Rachel Spencer November 7, 2023 Duration: 17:32

Christmas is right around the corner and this is such an exciting time for you and your pet business.

People love spending money on pets during the holidays, whether it’s treating their furry family members to new toys, tasty treats, fun accessories, and more.

If you provide a service, you’ll likely be in high demand as a pet sitter, groomer, or trainer helping pets be on their best behaviour when visitors call round.

So it’s vital for pet parents get to see you and for you to showcase how your products or services can enhance their holiday season.

And the sooner you spread the holiday cheer, the more sales and bookings you're likely to make.

In this podcast, I’m sharing tips from my new Christmas Content Cracked guide, packed with social media ideas, campaign plans and more to help you connect with pet parents this holiday season.

Head here to get the Christmas Cracked download for just £9.99.

Key timings in this episode:

0.20 - Introduction

0.50 - Why it’s important to plan ahead and think about Christmas in November or earlier.

1.53 - Spending on pets and pet products and why that’s good news for you and your pet business.

3.56 - How to get the Your Pet Business Christmas Content Cracked guide. 

4.10 - Report from Talking Retail study by Vyper - an online retail platform.

5.31- The different ways pet parents spend money and why it’s key to be creative.

6.13 - How having a holiday campaign can lead to sales for December and the New Year and why my Christmas Content Cracked guide can help you.

7.48 - How business owners feel about planning content.

8.44 - What to expect from the guide 

- how to create a Christmas offer.

- how to turn something you do all year round into a festive offer.

- who needs to see it.

- when you need to put your content out.

- inspiration for holiday content.

- marketing ideas to get your community involved.

11.00 - Case study Helen Scotty King.

11.56 - Case study Debbie Humphreys.

13.10 - Connecting the dots between your Christmas content and linking it to ways to earn money.

14.36 - What to do if you want to get your Christmas Content Cracked.

15.12 - What to do if you’d like more support.

Links mentioned in this episode:

Get your Christmas Content Cracked guide here for just £9.99 here:

https://publicityforpetbusinesses.mykajabi.com/offers/iHYbdYh6

Vyper research on spending on pets:

https://www.talkingretail.com/news/industry-news/pet-spending-not-impacted-by-cost-of-living-crisis-research-shows-05-10-2023/

Find out more about Debbie Humphreys at Redhound for Dogs: https://www.redhoundfordogs.com/

Learn about Zoe Willingham from Best Behaviour Dog Training: https://www.bestbehaviourdogtraining.co.uk/

See Helen 'Scotty' King's creations: https://www.scottyscartoons.co.uk/


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
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