How to get your Pet Business Content Cracked

How to get your Pet Business Content Cracked

Author: Rachel Spencer November 7, 2023 Duration: 17:32

Christmas is right around the corner and this is such an exciting time for you and your pet business.

People love spending money on pets during the holidays, whether it’s treating their furry family members to new toys, tasty treats, fun accessories, and more.

If you provide a service, you’ll likely be in high demand as a pet sitter, groomer, or trainer helping pets be on their best behaviour when visitors call round.

So it’s vital for pet parents get to see you and for you to showcase how your products or services can enhance their holiday season.

And the sooner you spread the holiday cheer, the more sales and bookings you're likely to make.

In this podcast, I’m sharing tips from my new Christmas Content Cracked guide, packed with social media ideas, campaign plans and more to help you connect with pet parents this holiday season.

Head here to get the Christmas Cracked download for just £9.99.

Key timings in this episode:

0.20 - Introduction

0.50 - Why it’s important to plan ahead and think about Christmas in November or earlier.

1.53 - Spending on pets and pet products and why that’s good news for you and your pet business.

3.56 - How to get the Your Pet Business Christmas Content Cracked guide. 

4.10 - Report from Talking Retail study by Vyper - an online retail platform.

5.31- The different ways pet parents spend money and why it’s key to be creative.

6.13 - How having a holiday campaign can lead to sales for December and the New Year and why my Christmas Content Cracked guide can help you.

7.48 - How business owners feel about planning content.

8.44 - What to expect from the guide 

- how to create a Christmas offer.

- how to turn something you do all year round into a festive offer.

- who needs to see it.

- when you need to put your content out.

- inspiration for holiday content.

- marketing ideas to get your community involved.

11.00 - Case study Helen Scotty King.

11.56 - Case study Debbie Humphreys.

13.10 - Connecting the dots between your Christmas content and linking it to ways to earn money.

14.36 - What to do if you want to get your Christmas Content Cracked.

15.12 - What to do if you’d like more support.

Links mentioned in this episode:

Get your Christmas Content Cracked guide here for just £9.99 here:

https://publicityforpetbusinesses.mykajabi.com/offers/iHYbdYh6

Vyper research on spending on pets:

https://www.talkingretail.com/news/industry-news/pet-spending-not-impacted-by-cost-of-living-crisis-research-shows-05-10-2023/

Find out more about Debbie Humphreys at Redhound for Dogs: https://www.redhoundfordogs.com/

Learn about Zoe Willingham from Best Behaviour Dog Training: https://www.bestbehaviourdogtraining.co.uk/

See Helen 'Scotty' King's creations: https://www.scottyscartoons.co.uk/


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
Podcast Episodes
How to create a pet business Social Media Calendar [not-audio_url] [/not-audio_url]

Duration: 21:10
As a pet business owner, showing up regularly and having a social media strategy is key for reaching and engaging with your target audience. One of the best ways to ensure you’re consistent and can make the sales you hop…
In the spotlight with Fiona Pedley The Canine VA [not-audio_url] [/not-audio_url]

Duration: 59:50
Fiona Pedley is known as The Canine VA, a virtual assistant specialising in supporting dog businesses.A former executive assistant working in corporate, Fiona began her self-employed journey in the 2020 lockdown, making…
Behind the scenes of the first year running Sunnyside Cottage [not-audio_url] [/not-audio_url]

Duration: 33:00
In June 2023, I launched my first pet-related business, a dog-friendly holiday let called Sunnyside Cottage in Robin Hood’s Bay. In the first year, the bookings and takings have doubled compared to the previous year, and…
Do qualifications matter as a pet professional? [not-audio_url] [/not-audio_url]

Duration: 32:27
Do qualifications matter when you’re working as a pet professional or running a pet business?This is a topic that comes up regularly on my coaching calls, and online, with a range of clients from different parts of the i…
In the spotlight with Helen King from Scotty's Cartoons [not-audio_url] [/not-audio_url]

Duration: 50:19
Helen ‘Scotty’ King is a cartoonist and illustrator supporting business owners in the pet industry by bringing their messages to life.She works with all kinds of clients, including holiday cottage owners, product makers,…
20 takeaways from the PIF Business of Pets event 2024 [not-audio_url] [/not-audio_url]

Duration: 34:23
In this bonus episode, I'm sharing key takeaways from the Business of Pets event organised by the Pet Industry Federation. This covers range of topics including the importance of having a mentor, the value of a strong su…
Choosing the right pet business membership [not-audio_url] [/not-audio_url]

Duration: 21:52
Would you like support in growing your pet business and to feel part of a community by joining a membership?It can be lonely and overwhelming as a solo business owner, and there are always new skills and challenges to fi…