The confidence experiment and how you can feel more brave in your pet business

The confidence experiment and how you can feel more brave in your pet business

Author: Rachel Spencer March 17, 2026 Duration: 30:20

Confidence is an area that comes up as a challenge with the pet business owners I work with over and over again.

When you're running a business on your own, you're already doing really brave things and taken the big risks.

Yet, so often, things will make us question ourselves.

I ran a workshop and a 'confidence experiment' in my membership to look at this, in particular asking people to ask themselves, 'Why do I feel confident doing some things but not others?'

And more importantly, 'What can I do about it?'

What came out of both was so interesting, and there was so much helpful and supportive advice shared, so I wanted to put together a podcast and blog.

Key topics and timings:

0.20: Episode overview.

0.50: What is confidence and why I chose it as the theme for March in Pets Get Visible.

2.01: Why I felt wobbly about covering this topic.

3.29: What confidence means to different people.

4.14: Why you don’t have to feel confident to do the brave thing.

4.37: The areas where pet pros would love to feel more confident.

5.06: Where people feel at ease with pet pro examples.

7.53: Taking notice of where you feel confident and what’s different.

9.24: The reasons that lie underneath us lacking in confidence.

10.51: How HALT works and how being hungry, angry, lonely, tired and hormonal impacts on confidence.

11.43: Acceptance and commitment theory and how this applies to confidence.

13.29: Heather’s story and how she became more confident on video.

18.33: What would be in your recipe for confidence?

19.11: Examples of what people have in their recipe for confidence.

23.39: Brave examples from the community.

26.01: Acceptance and commitment theory.

27.34: My Pets Get Visible membership and Pet Business Content Planner and work with me options.

Episode sponsor: Pets Get Visible membership

We're doing more experiments like this - breaking down the things that get in the way of visibility and making them manageable for you.

You'll get access to the workshops, the resources, the community, and most importantly, the reassurance that you're not the only one feeling this way.

Be around other pet business owners who get it, who are doing brave things, who are cheering each other on.

Head here to find out more about the membership: www.rachelspencer.co.uk/pets-get-visible

Further reading and listening:

Is my Pets Get Visible membership right for you?

Should you buy my Pet Business Content Planner?

How to feel more confident as a writer with Rikki Sullivan

Why I am an accredited pet business coach

The rollercoaster of running your own business

The importance of looking back to see how far you've come

What kind of pet business coach is right for you?

Choosing the right pet business membership


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
Podcast Episodes
How to create a repeatable content plan for your pet business [not-audio_url] [/not-audio_url]

Duration: 24:50
Would you love to feel calm and in control of your content?Does it sometimes feel like you're constantly scrambling for ideas, or vanishing off social media when life gets busy?The good news is, you don’t need to chase t…
How to become a person who plans (without changing your personality) [not-audio_url] [/not-audio_url]

Duration: 22:43
Would you love to become the kind of person who plans?Are you fed up of feeling like you have so much going on that you can't keep up, and like the idea of a more calm way of working?The good news is that you don't need…
A simple content plan to cover SEO, social media and your newsletter [not-audio_url] [/not-audio_url]

Duration: 19:12
Are you looking for a simple planning system that can cover your SEO, social media and email marketing?Maybe you'd love to create one piece of content that you can use for all three, and know that your business is showin…
Why connection is my word for 2026 - and how to choose yours [not-audio_url] [/not-audio_url]

Duration: 23:05
Do you choose a word for the year? Or are you thinking about yours for 2026? Each year, I choose a word to guide how I want to feel and how I want to work and this year it’s Connection.In the past, it's been Calm and Spa…
Why I'm raising my prices in 2026 – and why you might want to too [not-audio_url] [/not-audio_url]

Duration: 28:32
Are you thinking of putting up your pricess in 2026?If you're a pet business owner who struggles with charging fairly, overdelivers, and feels awkward about pricing - this episode is for you.I share what my current offer…
You need to versus what do you need? [not-audio_url] [/not-audio_url]

Duration: 24:14
When you run a business, it can feel like you’re constantly bombarded with new things you need to be doing.You wear plenty of hats anyway, from doing the actual work, to social media, your accounts, keeping on top of you…
12 planning lessons for 2026 [not-audio_url] [/not-audio_url]

Duration: 22:47
Are you already feeling like you’ve got a plan for 2026 or looking for some inspiration?If it’s the latter then carry on reading because in this post and podcast episode, I’m sharing 12 lessons from the online planning d…
How to use your Pet Business Content Planner [not-audio_url] [/not-audio_url]

Duration: 20:57
Have you bought a planner because you want to feel more organised, calm and in control of your pet business in 2026?It’s normal to start the year with good intentions of how you’d like things to be.And with a plan that y…