Conquista FM

Conquista FM 97.7 is much more than just a radio station; it is a historical landmark in Brazilian broadcasting, headquartered in Ribeirão Preto, São Paulo. Founded on December 5, 1980, in the nearby city of Sertãozinho, it initially operated with a general popular format. However, the station made a revolutionary pivot in 1986, becoming the first FM station in Brazil to adopt a 100% Sertanejo programming schedule, 24 hours a day. This bold decision transformed it into a regional powerhouse, deeply embedded in the "Agro-culture" of the interior of São Paulo and Southern Minas Gerais, where it has consistently led the ratings for over four decades.

The daily broadcast schedule is a sophisticated blend of the latest hits and deep-rooted traditions. The early morning hours are often defined by Oração da Conquista, a moment of reflection and spirituality that resonates deeply with its rural and urban audience alike. As the day progresses, high-energy shows like Show da Madrugada and Bailão da Conquista take over, featuring a fast-paced mix of "Sertanejo Universitário" and traditional "Modão." The station is also famous for its deep involvement in local events, serving as the official radio for the Ribeirão Rodeo Music and maintaining an active promotional presence with its iconic mobile units that frequent the streets and rodeos of the region.

The musical library of Conquista FM is an expansive journey through Brazil’s most popular genre. Listeners are treated to the legendary harmonies of Chitãozinho & Xororó and the soulful legacy of Leandro & Leonardo, while also staying current with modern titans like Gusttavo Lima and Luan Santana. Popular segments often highlight the gritty, acoustic textures of Sérgio Reis or the upbeat chart-toppers from Diego & Arnaldo and Murilo Huff. By balancing these generational shifts, Conquista FM remains the "Som do Brasil," proving that staying true to one’s roots is the most effective way to reach the future.