WOX 88.3

WOX 88.3 is a music and entertainment station from Rosario, the largest city of Santa Fe province and the third largest in Argentina. Its format leans on Latin pop hits and a varied music mix, presented under the formula radio plus streaming: the FM signal on 88.3 covers the city, while the online broadcast and its own mobile app carry the programming to listeners elsewhere. The station is directed by Carlos Soldi, with Daniel Pollini in charge of content and programming, and its studios stand on Sarmiento street in the center of Rosario.

Live shows give the grid a local face, among them La Cancion del Pais, a Thursday midday program aired from the Rosario studio. Between the hosted segments the music runs through current Spanish-language hits and familiar favorites, a mix aimed at an adult urban audience that wants company during the workday rather than a specialist format.