ONDA: The Pulsating Force of Latin Electronic Pop
ONDA is the electrifying stage name of Colombian singer-songwriter and producer Mariana Gómez, known for crafting immersive soundscapes that blend indie electronica with Latin rhythms. Emerging from Bogotá's vibrant scene, her 2022 debut album Fronteras achieved critical acclaim and solidified her status as a fresh voice in the global pop landscape.
Early career
Born in 1994, Mariana Gómez began her musical journey in Bogotá, experimenting with digital audio workstations while studying sound engineering. Her initial foray into the public sphere came through self-released singles on SoundCloud around 2017, which caught the attention of Colombia's independent label Independiente Records. This led to her first official EP, Ecos, in 2019, a collection of intimate, synth-driven tracks that established her artistic identity.
Breakthrough
ONDA's major breakthrough arrived in 2021 with the single Lejos, a collaboration with Mexican producer Mula. The track became a viral hit across Latin America, amassing millions of streams and earning gold certification in Colombia and Mexico. This success paved the way for her highly anticipated debut album, Fronteras, released in 2022 under a licensing deal with Independiente Records and Universal Music Latin.
Key tracks
Lejos — This collaboration with Mula served as her commercial breakthrough, dominating Latin alternative charts for weeks.
Fronteras — The title track from her debut album is celebrated for its atmospheric production and lyrical themes of personal boundaries.
Bajo la Piel — A fan-favorite deep cut that showcases her skill in blending ethereal vocals with intricate, percussive electronic beats.
Ritual — This 2023 single, featuring Argentine artist Connie Isla, marked a rhythmic evolution, incorporating more pronounced cumbia influences.
Resistiré — Her 2024 release demonstrated a more anthemic, dance-oriented direction while maintaining her signature atmospheric quality.
Following the success of Fronteras, ONDA embarked on her first international tour, performing across Latin America and select cities in Europe and the United States. She has since become a sought-after collaborator, working on tracks for other artists and contributing production to film soundtracks. Her musical evolution continues to be marked by a fearless exploration of texture, seamlessly weaving together elements of dream pop, reggaeton, and ambient music.
Listeners who enjoy ONDA's fusion of electronic beats and Latin pop sensibilities should also explore Bomba Estéreo for their psychedelic cumbia and electronic fusion. Mon Laferte shares a similar depth in lyrical storytelling and genre-blending ambition. The atmospheric production of Elsa y Elmar offers a complementary minimalist electronic approach. For a more rock-inflected take on Latin alternative, check out Centavrvs and their innovative sound.
ONDA's music is a staple on modern Latin alternative radio stations and online radio streams dedicated to global electronic pop. Her tracks frequently appear in rotations that highlight cutting-edge artists from Colombia and across the Latin music spectrum, connecting with audiences seeking sophisticated, rhythm-forward pop music.
The music of ONDA can be heard regularly on the radio stations featured on our website. Listeners can discover her evolving discography and latest hits by tuning into the Latin electronic and alternative pop stations available on onairium.com.
