3. How to find your best-fit clients

3. How to find your best-fit clients

Author: Louise Shanahan January 29, 2021 Duration: 12:55

In the third episode of 15 Minute Freelancer, we put a freelancing spin on the concept of product-market fit. Louise shares her process for finding freelancer-client fit, to help you figure out who your ideal clients are and how to create a service that meets their needs and yours.

"Not every client is for you. And you're not for every client either. It's important to find the right chemistry. When you figure out freelancer-client fit, you're on the way to keeping your project pipeline flowing with work that you actually want to do. The marketing will be easier, the sales calls or the intro calls are much easier. And the projects themselves run smoothly and efficiently and just a lot more fulfilling." -- Louise Shanahan

Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a business and life they love – in weekly snack-sized bites.

Say hi to Louise!

Twitter: @LouiseShanahan_
LinkedIn: Louise Shanahan
Instagram: @Louise_Shanahan_
Website: thecopyprescription.com
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Music credit: Just Smile by LiQWYD
Cover art: Hello I'm Nik


Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
Author: Language: en-gb Episodes: 93

15 Minute Freelancer
Podcast Episodes
93. Pressing pause? [not-audio_url] [/not-audio_url]

Duration: 11:56
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92. Using video to market your business (pt. 2 with Jude Charles) [not-audio_url] [/not-audio_url]

Duration: 15:33
This is part two of my conversation with visual storytelling expert Jude Charles. If you haven’t yet listened to part one, go back and check that out first.“As a freelancer in 2023, it is no longer an option whether or n…
91. Storytelling for your personal brand (pt. 1 with Jude Charles) [not-audio_url] [/not-audio_url]

Duration: 16:06
How can a pair of white shoes help someone land a new client?Jude Charles is an expert in visual storytelling – and specifically, using video to tell stories that build trust with potential clients. Because Jude had SO m…
90. The future of freelancing (with Paul Evans) [not-audio_url] [/not-audio_url]

Duration: 15:19
Today we're taking a look at what the future of freelancing might look like as working culture evolves. My guest is Paul Evans, director of Fourth Estate Creative and creator of the Freelance Fellowship platform. As a sm…
89. Creating a remarkable client experience (with Gigi Davarashvili) [not-audio_url] [/not-audio_url]

Duration: 16:17
Keeping the project pipeline flowing means we always need to be on the lookout for the next lead. But rather than chasing down new clients, why not focus on creating an amazing experience for your existing clients?Happy…
88. Looking back over 2022 [not-audio_url] [/not-audio_url]

Duration: 17:01
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87. Behind the scenes at Magazine Street! (takeaways for freelancers) [not-audio_url] [/not-audio_url]

Duration: 13:28
This week I take you behind the scenes at the Magazine Street conference. (You may remember my interview with Nikki Simpson, organiser of Magazine Street, back in Episode 75.)I share my top takeaways from a few of the ma…
86. Do you need a newsletter? (with Eman Ismail) [not-audio_url] [/not-audio_url]

Duration: 15:46
"All freelancers should have an email newsletter for their business, 100%, without a doubt!"My guest today is Eman Ismail, email strategist, email copywriter extraordinaire and host of the excellent Mistakes That Made Me…
85. Is your next freelance client on TikTok? (with Chloe Barnes) [not-audio_url] [/not-audio_url]

Duration: 14:55
Are you missing a trick if you don't use TikTok to market your freelance business?My guest today is Chloe Barnes, a freelance copywriter at The Write Chloe who successfully operates a TikTok-first marketing strategy for…
84. Healthy habits for busy freelancers (with Sally Duffin) [not-audio_url] [/not-audio_url]

Duration: 15:48
It's the health episode! Working alone, from home, jumping from one task to another – it's all too easy to forget to take care of our physical and mental well-being properly.Sally Duffin is a freelance writer and nutriti…