42. Emma Cownley on using side projects to grow your freelance business

42. Emma Cownley on using side projects to grow your freelance business

Author: Louise Shanahan December 10, 2021 Duration: 18:09

It's a freelancing podcast–YouTube crossover! Emma Cownley is a freelance copywriter, heavy metal hobbit (her words), and host of the irreverent freelance writing show on YouTube, Kiss My A's.  On this episode, she shares her experience of building an audience on YouTube, the ups and downs of creating a side project, and how a side project can help you attract freelance clients who really get you.

Bonus! We also recorded a video for Emma's channel. Head over to Kiss My A's for a special ep on how to use social media to grow your freelance business.

Find out more about Emma:

Say hi to Louise:

Louise Shanahan is a freelance health copywriter and health tech white paper writer (and a big fan of finding your freelance niche). She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Instagram: @Louise_Shanahan_
Website: thecopyprescription.com

Wanna send Louise a voice note? Go to memo.fm/15 and leave a question or comment.


Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
Author: Language: en-gb Episodes: 93

15 Minute Freelancer
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