61. How to position your pricing so you can charge more (with Samantha Anderl and Andrea Wildt)

61. How to position your pricing so you can charge more (with Samantha Anderl and Andrea Wildt)

Author: Louise Shanahan June 3, 2022 Duration: 15:01

How to position yourself in the market and set your rates can be one of the biggest challenges as a freelancer.  If you can't describe your services, process and value in a way that resonates with clients, you'll struggle to charge the rates you'd like.

Maybe you know you're undercharging, or you want to move away from using an hourly rate that you KNOW isn't working for you, but you just aren’t sure how to sell your new pricing to your clients.

In this episode, I chat to Samantha Anderl and Andrea Wildt, who are the founders of Harlow. Harlow is an all-in-one freelancing tool to provide the resources, templates and workflows that you need to run a thriving freelance business.

In our conversation, we cover:

  • The pitfalls freelancers can fall into with pricing
  • How to demonstrate the value you bring to a client
  • Why you should set project rates than an hourly rate
  • When you should (and shouldn’t) compare your rates to other freelancers
  • How consistent messaging and a compelling story can help you charge more.

Resources on pricing:

https://meetharlow.com/guides/freelancer101/how-to-figure-out-your-pricing/
https://meetharlow.com/blog/when-to-raise-your-freelance-rates/
https://meetharlow.com/blog/how-to-discuss-freelancer-fees-with-your-clients/

Say hi to Samantha and Andrea:

Harlow: meetharlow.com

Twitter: @MeetHarlow
LinkedIn: Harlow
Instagram: @meetharlow
Facebook: MeetHarlow
TikTok: @meetharlow

Samantha’s Twitter: @SamanthaAnderl
Andrea’s Twitter: @thelittlestflea

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.


Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
Author: Language: en-gb Episodes: 93

15 Minute Freelancer
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