86. Do you need a newsletter? (with Eman Ismail)

86. Do you need a newsletter? (with Eman Ismail)

Author: Louise Shanahan November 25, 2022 Duration: 15:46
15 Minute Freelancer
BusinessEntrepreneurship

"All freelancers should have an email newsletter for their business, 100%, without a doubt!"

My guest today is Eman Ismail, email strategist, email copywriter extraordinaire and host of the excellent Mistakes That Made Me podcast. If you've been thinking about starting a newsletter, this episode is packed with tips to help you get set up, grow your list, and use email marketing to attract clients.

We discuss:

  • Why freelancers shouldn't overlook email marketing as a key way to build their business
  • Why email is actually better than social media for marketing
  • Eman's insights on what to write and how often
  • Building an email list full of the right people (and what to do if you attract more fellow freelancers than potential clients!)
  • Eman's favourite email marketing platforms

Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

Say hi to Eman:

The Email Rules: https://data.inkhouse.org.uk/the-email-rules/ 
Website: https://emancopyco.com/ 

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter at The Copy Prescription. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites. Find her on LinkedIn: Louise Shanahan.

Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.


Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
Author: Language: en-gb Episodes: 93

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